Mr. Felix Kwakye-Ofosu, Minister for Government Communications, has urged communicators and Public Relations (PR) professionals to harness Artificial Intelligence (AI) and innovative tools in reshaping global communication, stressing that technology and disciplined engagement are central to solving today’s pressing challenges.
He said with technology rewriting the rules of engagement, geopolitical shifts redefining alliances, and environmental and social challenges demanding new solutions, communicators must adapt creatively to remain relevant.
“The future of PR will favor those who embrace AI responsibly, and the world increasingly relies on communicators to provide clarity in complex times,” he added.
The Minister was speaking at the opening of the three-day International Public Relations Association (IPRA) Conference, held in Accra under the theme “Global Realities and Innovative Communication.”
The 2025 PR Knowledge Sharing Conference was organized by the Institute of Public Relations (IPR) Ghana in collaboration with the African Public Relations Association (APRA) and the IPRA.
The gathering brought together global leaders in communication to explore how strategic communication is evolving in response to global shifts, with a strong emphasis on communicating AI for Africa’s development and using effective messaging to address critical issues such as galamsey.
Mr. Kwakye-Ofosu underscored the central role of communication in Government, pointing to the “reset agenda” and livelihood enhancement initiatives as examples of programs that could only succeed if citizens understood, accepted, and participated in them.
He announced the modernization of Bonsu, a government communication platform, with AI tools to ensure faster and clearer information delivery.
The Minister also confirmed progress on the IPR Bill, currently under review by the Attorney General, describing it as a “vital step” toward giving PR legal recognition, ethical grounding, and professional protection in Ghana.
He challenged professionals across Africa to reshape global perceptions of the continent.
“It is the duty of communicators to change that narrative to tell Africa’s story with honesty, confidence, and innovation,” he stressed.
Madam Esther Amba Numaba Cobbah, President of IPR Ghana, called on PR practitioners to adopt innovative and disciplined approaches to tackling global challenges.
She noted that while human-driven innovations exist to improve lives, their potential often remains untapped due to poor communication.
“The world has a lot of issues, but we also have a lot of beautiful innovations. What often stands between addressing the issues or leveraging the innovations is a lack of communication or effective communication,” Madam Cobbah said.
She stressed that communication was not merely about talking or publishing stories but about intentional, strategic, and people-centered engagement.
“We need to take innovations, understand them, understand the people who are expected to benefit from them, and develop disciplined, innovative, effective approaches for engaging their minds to resolve the issues or enable them to work with the innovations,” she urged.
The post AI, Innovation must anchor global communication – Minister appeared first on The Business & Financial Times.
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