One Nyt – Two Convo: Accra’s biggest social digital event launched

Let’s Talk Digital, powered by Global Media Alliance, is set to mark the 2025 edition of World Digital Marketing Day with its headline event, ‘One Nyt, 2 Convos’. The signature experience will blend thought leadership with entertainment, featuring live audience interactive panel discussions, start-up pitches and creative showcases.

With over 200 digital-first professionals, entrepreneurs and corporate decision-makers expected to attend, the event is positioned to deliver impactful networking, actionable insights and extensive media visibility.

Introduced in 2024, Let’s Talk Digital has quickly become a premier platform for convening industry leaders, creators, start-ups and policy-makers to shape the future of Africa’s digital economy.

This year’s edition, themed ‘Future Vibes: AI, Tech & Influence Unplugged’, will explore how technology, artificial intelligence, influencer culture and content monetisation are transforming industries and digital engagement across Ghana and the continent. Key highlights include Tech & AI for Growth, offering practical insights into how AI is reshaping workflows; The Influencer Economy, which examines the balance between authenticity and numbers in influencer marketing; and a Start-up Spotlight, showcasing Ghanaian-led innovations in technology, AI and digital media.

Speaking ahead of the celebration, Emma Wenani, Chief Director at Global Media Alliance, said: “Let’s Talk Digital has grown into a space where ideas, innovation and collaboration meet. With ‘One Nyt, 2 Convos’, we want to inspire the next generation of digital innovators while commemorating World Digital Marketing Day in a way that is both insightful and engaging.”

On his part, Felix Afriyie, Head of Digital Innovations at Global Media Alliance and Team Lead for Let’s Talk Digtal, expressed his excitement for the upcoming celebration: “We are thrilled to birth this through Let’s Talk Digital. This year presents another opportunity to spotlight the incredible growth within Ghana’s digital marketing space and provide practitioners, creators and brands with fresh insights to stay ahead in an evolving landscape. I look forward to seeing the conversations, connections and collaborations that will emerge from this year’s event.”

Celebrated globally, World Digital Marketing Day (WDMD) falls on December 16 every year. It highlights digital marketing professionals’ efforts in using digital platforms to reach customers by building brand awareness and promoting their clients’ products and services.

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