Nestlé honours consumer loyalty at NIDO Obaatanpa Mo grand finale

Nestlé Ghana Ltd. has proudly celebrated and rewarded its loyal consumers at the grand finale of the NIDO Obaatanpa Mo Promotion’s 2nd edition, expressing heartfelt gratitude to mothers and families across the nation for their unwavering trust in the NIDO brand.

Building on the first edition’s success, this year’s promotion ran from May to July 2025; amassing an impressive 99,026 entries nationwide. Over 30,000 consumers were rewarded through mini-draws, creating excitement and appreciation throughout the country.

During the grand finale, winners were celebrated with a variety of prizes including 5 refrigerators, 10 beautifully woven Kente cloths, 10 cash prizes of GH¢5,000 each; and 5 ultimate winners received an all-expense-paid weekend getaways with their ‘Plus One’ at the serene Safari Valley Resort with a GH¢5,000 stipend.

Speaking at the event, Business Executive Officer-Dairy, Central & West Africa Region, Ifeanyichukwu Orabuche applauded the impressive numbers per entries recorded, signifying the love for brand NIDO.

She said: “When we see over 99,000 entries and over 30,000 families rewarded, it  tells us that NIDO has become a part of your life. The purpose is to create and share value, make sure that what we do as a business also creates joy, opportunity and hope for the communities and the people connect to us”.

Myron Otoo, Category Manager for Beverages and Dairy at Nestlé Ghana Ltd., expressed his profound appreciation to all participants.

“The NIDO Obaatanpa Mo Promotion is a celebration of mothers – those whose love and sacrifice shape the next generation. Through this initiative, we honour their care, strength and unwavering loyalty to NIDO.”

Managing Director-Nestlé Ghana Salomé Azevedo said the promotion goes beyond a consumer campaign to building connections with the people the brand serves.

“At Nestlé Ghana, our purpose has never been just about products. It’s about creating shared value, making sure that what we do as a business also creates joy, opportunity and hope. Through this promotion, we have not only rewarded loyalty also built connections, strengthened trust and reminded ourselves that our success is rooted in the people we serve every day.”

Ms. Azevedo also extended special thanks to partners for their vital roles in ensuring the promotion’s fairness, integrity and success.

The NIDO Obaatanpa Mo Promotion continues to reflect Nestlé’s commitment in nourishing generations and giving back to the families who make NIDO a trusted part of their daily lives.

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