MINDSET with Gambrah Sampeney Kwabena Adjei: Bucked the trend

Trends are always glittering; but choosing not to partake of it is very challenging, especially when it is convenient and the easiest thing to do.

In the world of business today, lay-off is the trendy word of the moment.

Spotify to lay off some of its staff was the head bulletin on BBC business segment.

As soon as I saw this bulletin, I decided to do a quick search on businesses that were laying off their staff.

And almost all the major popular companies in the world were at this same crossroads.

These job losses are the latest in a series of lay-off’s announced in the tech industry, which has cut tens of thousands of jobs following a boom during COVID-19 pandemic lockdowns.

British telecom group BT said in May that it will axe up to 55,000 jobs by the end of the decade.

Tech giants Meta and Microsoft also revealed plans to reduce their workforce by as many as 10,000 employees this year.

Online retail giant Amazon announced it was cutting over 18,000 jobs worldwide, and Google parent company Alphabet announced cuts of around 12,000 people.

Smaller firms have also felt the pinch, with Yahoo and LinkedIn both announcing cuts this year too.

Apple, however, seems to have bucked the trend, announcing that it would be hiring some staff in the AI sector as reported by bbc.com/news/business.

When market slows down, most businesses retrench and that is called counter cyclical reaction: this is what we have witnessed with so many businesses in the world.

In MotoGP, there is what is called the concept of cornering.

In the MotoGP, for an individual to be successful, he or she ought to perfect the act of cornering; which is, “if the bike takes the corner at an angle with the least amount of weight on the bike, the bike takes the corner quicker.

The concept of cornering is where an individual or a business must learn not to allow the weight of whatever crisis to deter them from balancing their speed at such intersections.

The concept of cornering is all about where we have to forge on with perseverance because it is the intersection at which we have a challenge of sliding behind or sliding forward.

For instance, most businesses seem to be at this corner in the world of business now.

There are serious challenges which seem to put them at the corner of folding up, but they also need to realise that this is also needed to spur them on.

Apple seems to be adhering to this concept of cornering.

Apple always comes across as having the ability to adjust to new conditions

It doesn’t matter how dangerous taking a corner might be, the cornering concept of learning is all that is needed to buck the trend at any given time.

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