Strategy: McDonald's is finally planning to roll out a replacement for the Dollar Menu — and it could be the biggest fast-food news in years (MCD)

McDonald's executives say that the chain's replacement for the Dollar Menu will roll out in early 2018.

• McDonald's is rolling out a new value menu in 2018.
• The menu will offer items priced at $1, $2, and $3.
• McDonald's has struggled to attract budget-conscious customers since killing the Dollar Menu in 2014.

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McDonald's has finally found a replacement for the Dollar Menu.

On Tuesday, the company said in a call with investors that the chain plans to roll out a new value menu with items priced at $1, $2, and $3 in early 2018.

Executives acknowledged that McDonald's has struggled to attract value-minded customers since killing the Dollar Menu in 2014.

Recent promotions such as the McPick 2 and $1 drinks have helped bring back customers. However, this new menu would be the chain's first attempt to truly recapture the magic of the Dollar Menu with a national value menu.

"This perhaps is the biggest $MCD news in yrs & has been in development for a very long time," an account run by a McDonald's insider, under the title " target="_blank"McD Truth," tweeted.

McD Truth continued, saying the new menu "has the potential to be bigger than" all-day breakfast — an innovation that helped spark the chain's impressive turnaround in the US over the last two years.

McDonald's executives say that the chain's replacement for the Dollar Menu will roll out in early 2018. Read Full Story