Strategy: Here's why Dairy Queen Blizzards are served upside down

The answer involves an enterprising St. Louis franchisee, a persistent 14-year-old-boy, and a whole lot of soft serve.

If you've ever ordered a Dairy Queen Blizzard, you've likely noticed that DQ employees do something a little different than other ice cream scoopers before they hand it to you. They turn it upside down.

That image, red spoon handle pointed directly at the floor while the whipped soft serve dessert holds the end in place, has become synonymous with the dessert.

So, how did they get the idea? It turns out that an enterprising St. Louis franchisee was inspired by some local competition and a particularly persistent teenage boy.

The answer involves an enterprising St. Louis franchisee, a persistent 14-year-old-boy, and a whole lot of soft serve. Read Full Story