The Family Business Hub has launched NextGen Connect, a pioneering initiative aimed at equipping and uniting the next generation of family business leaders.
The platform seeks to provide a safe community for emerging leaders, siblings, successors, innovators, and advocates of legacy enterprises to build capacity, share knowledge, and prepare to sustain businesses across generations.
Industry data indicates that nearly 70 per cent of family businesses do not survive beyond the founder. In Africa, the statistics are even more stark. NextGen Connect, organisers say, is a bold response to this challenge, centred on intentional leadership and continuity.
Founder’s vision
“NextGen Connect was born out of a conviction that the story of African family businesses does not have to end with the founder,” said Mary Asante-Asamoah, Founder of the Family Business Hub and host of Family Business Diaries.
“Too many businesses disappear because continuity was left to chance, not choice. Through this initiative, we are building a safe space and strong community for next gens to learn, share, and lead with purpose. Our goal is simple: family businesses that survive and thrive across generations.”
Inaugural event
The launch brought together professionals from industries including technology, consumer markets, consulting and manufacturing. Participants exchanged ideas, strategies, and commitments to building enduring enterprises.
A keynote address was delivered by Dr. Gifty Quarshie-Ngissah, Medical Director of Midway Hospital, a 45-year-old family enterprise which continues to thrive five years after the founder’s passing.
Dr. Quarshie-Ngissah shared insights from her leadership journey, which has included restructuring, expanding operations, fostering employee engagement, and making bold sustainability decisions. Her story highlighted resilience, innovation, and the balance between tradition and change.
From podcast to platform
NextGen Connect builds on the momentum of the Family Business Diaries podcast, which first raised awareness of the challenges and opportunities of family enterprises. What began as storytelling has now evolved into a collaborative platform for community and legacy-building.
The road ahead
Organisers say the Accra launch marks only the beginning. NextGen Connect is inviting young leaders across Ghana, Africa and beyond to join the movement.
The next gathering, dubbed the Next Hangout, is scheduled for November, with further details to be announced in due course, according to the organisers.
The post NextGen Connect launches in Accra to strengthen family business leadership appeared first on The Business & Financial Times.
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