Branding has never been the same, never been more critical and more purpose-led. The 21st century brands are building highly successful and powerful corporate identities that are everything many companies can’t compete with. Prestigious brands aren’t simply logos, colours, and designs: they speak volumes of what a company stands for, what they do, believe in, […] The post #OutstandingBrands2021:

Necessity is the mother of invention. Truer words have never been spoken. If 2020 taught us anything, it was that one must be ready to innovate or they would be left behind. The COVID-19 pandemic brought the world and the global economy to a huge slow down. With over 103M current global cases and counting, […] The post #Outstanding

We live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives. Whereas we used to have controlled options to choose from, suddenly we’re overwhelmed with seemingly endless possibilities that gives the discerning customer the right to ask: Why should I choose you? […] The post #Outstanding

A Linguist; a Poet; a Word-smith; a Rapper; a Social Entrepreneur; a Record Label Executive, a Cultural Icon; a Fashion Trendsetter; The Boy Next Door; a Scholar; a Thought Leader; an Author; a United Nations Dad; The Rap Doctor; Mr. Versatile; a Husband; a Father; a Teacher… A star studded ensemble? Yes. All these are […] The post #Outstanding

Public debt arises  when a government spends more than it collects as total revenue and has to borrow to close the gap. In practice, government budgets which capture their spending plans as well as revenue expectations are done on yearly basis, but they must reflect expenditures or commitment from the past. As a result, when a previous […] The post Feature:

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin  Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. […] The post Your

Risk assessment As mentioned last week, one of the seven causes of operational risk losses is occupational health and safety. In manufacturing industries, this is a key issue that calls for regular monitoring. The covid pandemic has caused concern to this risk in all industries. Just as under normal working conditions, the identification and assessment of […] The post Managing

Maxwell:                     This pandemic, are there any lessons to be learned from this pandemic?                                     [Otema Yirenkyi is currently the Vice President for Global Engagement at the Project Management Institute. Formerly of IBM, she also was the first-ever female country manager in Microsoft’s Africa operations.] Otema:                        Yeah, absolutely. I mean, I think the thing

Prices of petrol and diesel shot up 347 percent and 338 percent respectively between 2010 and 2019, due to the cedi’s persistent depreciation, taxes and levies, according to a new study by the Institute for Energy Security (IES). In 2010 the average pump price of petrol stood at GH¢1.16 per litre (GH¢5.22 a gallon), but […] The post Cedi’s

e-wallet Advanced passenger information Authorised operator systems to be activated Phase-two of implementing the Integrated Customs Management System (ICUMS) will see the introduction of some major innovations that would not only facilitate trade but also fight the effects of COVID-19 on operations of the Ghana Revenue Authority’s Customs Division, chairman of the implementation team of ICUMS, […] The post ICUMS’

Even though investors from the European Union (EU) have expressed confidence in the economy due to its democratic credentials, political stability, peace and security – especially in the midst of a dispute over the 2020 election, they have issues over the unstable nature of policies such as tax laws and the Ghana Investment Promotion Centre […] The post EU investors

The Registrar General’s Department (RGD) has sent a strong warning to all persons who wish to or have acted as ‘fronts’ for foreigners doing business in the country, saying they will be prosecuted as the new Companies Act is now in full force. The new Companies Act 2019 (Act 992) has given way for the […] The post RGD to prosecute ‘fronters’ under new company law

West Blue Consulting, a word-class business and IT-consulting and technology firm, has attained two ISO certifications simultaneously – ISO 9001:2015 Quality Management System (QMS) and ISO 27001:2013 Information Security Management System (ISMS). The company achieved this feat after going through 11 months of an extensive audit by the Professional Evaluation and Certification Board (PECB), an […] The post West

As part of its continued efforts in promoting safety in the cyberspace, the National Cyber Security Centre (NCSC) of the Ministry of Communications – in partnership with UNICEF Ghana, will on Tuesday, February 9 mark the Africa Safer Internet Day (ASID) 2021. This year’s edition takes on added importance with the increasing rate of access […] The post Child