It is said that the only constant is change or better put, the only certainty is uncertainty and at Axis Pension Trust, it is our pledge and duty to prepare our clients for the certainty of retirement and all the uncertainties associated with it. The year 2020 was one like no other; anticipation of increased […] The post #OutstandingBrands2021:

Atwima Kwanwoma Rural Bank Ltd (AKRB), established on 6th September, 1983 and located at Pakyi No. 2 off the Kumasi Obuasi road has become a household name in the Rural Banking Industry because of its outstanding performance. Currently with ten branches and counting, it is described as the best performing rural bank in Ghana. This […] The post #OutstandingBrands2021:

Over the last decade, private financial flows to Africa have grown steadily accounting for about 70 % growth rate. As private flows increase and traditional Official Development Assistance declines, Africa needs to harness this increased private investment or alternative investment options to address socio-economic challenges on the continent. Though this market remains nascent in Africa, […] The post #OutstandingBrands2021:

Amenfiman Rural Bank, one of the nation’s leading Rural bank was established in 1980 at Wasa Akropong in the Western Region. The Bank has grown significantly over the period and has been successful in executing its core mandate of financial inclusion and rural economic development in Ghana. It has been very successful in mobilizing rural […] The post #OutstandingBrands2021:

From a humble beginning of a 14- room hotel– Alisa Labone as it now stands in the leafy suburbs of Accra, Alisa Hotels was established by Mr. Kwame Ofosu Bamfo as a wholly-owned Ghanaian enterprise in the year 1999. It was initially setup as a guest house to host the Owner’s Business partners who came […] The post #OutstandingBrands2021: Akwaaba to the new Alisa appeared

The Agricultural Development Bank Limited (ADB) is the lead bank for agricultural financing in the country. Set up for the purpose of developing the agricultural sector, ADB has over time used various avenues to channel financial resources into the sector to propel it to higher heights. With about 83 network branches nationwide, ADB is the […] The post #OutstandingBrands2021:

A self-fulfilling prophecy. That is what it is popularly referred to. It is simply defined as “a prediction that causes itself to come true.” There are generally two kinds of self-fulfilling prophecies. There are the self-imposed prophecies which, as the name denotes, we impose on ourselves. We are about to undertake an action and we […] The post Blooming

Why the child? Parents are very right to worry about their children’s safety and health as school reopens due to the spike in coronavirus recently. I get a lot of questions from parents like; how can I boost the immune system of my child? What are the right vitamin that can prevent my kids from […] The post Healthy way

 Preamble: Investment Risk is the chance of losing some or all of your invested money due to the price volatility of your investment. In the investment universe, there is an interesting relationship between risk and return, and a clear understanding of this will help an investor make an informed investment decision. The rule of thumb […] The post Financial

BRITAIN has secured a trade deal worth £1.2billion with Ghana, International Trade Secretary Liz Truss has announced. A joint statement from the two countries said: “Today Ghana and the UK are pleased to announce that they have finalized negotiations on a new Interim Ghana-UK Trade Partnership Agreement. This Agreement will provide for duty free and […] The post Britain

Meet Abdullah Hamza, the young social entrepreneur, doing amazing work in the Northern Region of Ghana. Hamza has a business model he calls ‘greening commodities’, which is contributing to the fight against climate change. “Young people like me who read agriculture related courses in schools do not necessarily need to seek employment but only need […] The post Greening

The Registrar-General’s Department (RGD) has sent a chilling warning to all who act as fronts for foreigners doing business in the country, saying they will be fished out and prosecuted. According to the RGD, this is in line with the new Companies Act now in force. The new Companies Act 2019 (Act 992) has given […] The post Editorial : RGD gets tough with

The National Project cocoordinator for the International Labour Organisation (ILO) SCORE Ghana, Mr. Samuel Onoma Asiedu, has advised employers to be measured when laying-off workers as the COVID-19 pandemic takes a toll on households. He appealed for employers to consider all factors before laying-off workers, since the country’s labour force is critical for economic stability […] The post Be

Although developing countries attracted a record share of global foreign direct investment in 2020, finance for infrastructure and productive sectors fell significantly, weakening their COVID-19 recovery prospects. Foreign direct investment (FDI) flows to developing economies have shown relative resilience to the COVID-19 crisis, falling by just 12% in 2020 compared with the staggering 69% collapse […] The post Investment

Economic recovery, like COVID-19 vaccines, will not be evenly distributed around the world over the coming two years. Despite enormous policy support provided by governments and central banks, the economic risks remain profound, and not just to frontier economies facing imminent debt problems and low-income countries experiencing an alarming rise in poverty. With the coronavirus […] The post #OutstandingBrands2021:

It was a cool atmosphere at Big-Ada, a town in the Ada East District of Greater Accra Region, and I asked a couple of friends a question: “What would make you buy a particular car; is it the brand or performance?’ Some were of the view that the brand matters to them, and others the […] The post #OutstandingBrands2021: What makes you buy a car? –

COVID-19 has brought upon a very challenging lifestyle for people in the music industry over the last year, which has forced many of them to adapt to the changes of the current climate. In branding, there is sometimes the confusion between brand personality and the personality brand. While the former refers to human attributes and […] The post #OutstandingBrands2021:

Boundary Spanner The real role of the product manager in the organization is to work with a team to create the right product that balances meeting business needs with solving user problems. To do that, they need to wear lots of different hats. An effective product manager must understand many sides of the company in […] The post #OutstandingBrands2021:

As we continue to grapple with the effects of the pandemic, brands need to be seen as socially, morally, and ethically responsible in these times. With reports of a second wave across the globe, businesses will need to look at more targeted and innovative approaches to doing business and communicating with their audience. Authentic storytelling, […] The post #OutstandingBrands2021:

For Brands, perception is the much needed oxygen to survive and thrive. Perception is the sensory texture of the brand from the point of view of the consumer or prospective consumer irrespective of what the brand owners will rather prefer people to think or what they promise the brand can deliver. This perception translates to […] The post #OutstandingBrands2021: