Standard Chartered’s Asiedua Addae named 2024 CIMG Marketing Practitioner of the Year

At the 36th National Marketing Performance Awards, held at the Labadi Beach Hotel under the theme “Repositioning Brand Ghana: Marketing for Economic Growth and Transformation”, Asiedua Addae, Head, Corporate Affairs, Brand and Marketing at Standard Chartered, was named Marketing Practitioner of the Year, a recognition of her outstanding leadership and innovative approach to marketing within Ghana’s financial services sector.

The award ceremony was held to honour individuals and organisations that have demonstrated excellence in marketing while driving economic development.

Asiedua has consistently redefined the role of marketing, brand, and communications across industries. Throughout her career, she has demonstrated exceptional command of core marketing principles, building insight-driven strategies, crafting powerful brand narratives, and creating experiences that resonate with diverse audiences.

With over two decades of experience working on global brands across geographies, Asiedua’s career reflects bold thinking and transformative results. This global perspective, paired with deep local insight, has enabled her to turn creativity into measurable business outcomes, a hallmark of her professional journey. In her current role at Standard Chartered, she has applied this expertise to position the bank as a truly customer-first brand, ensuring that every interaction is relevant, memorable, and impactful

She has been instrumental in advancing the bank’s digital marketing transformation, harnessing data-driven insights to design compelling campaigns that resonate deeply with customers. By blending creativity with analytics, she has strengthened customer loyalty and positioned the bank as a leader in digital storytelling and consumer engagement.

Her influence extends beyond the corporate sphere. Asiedua is a passionate advocate for women and youth empowerment, using marketing platforms to deliver meaningful social impact. She has championed education, skills development, environmental sustainability and community upliftment, proving that marketing can create shared value as well as profitability.

In recognising her achievement, the citation accompanying her award highlighted her ability to marry creativity with measurable business growth, her leadership in sustaining a legacy brand across generations, and her foresight in aligning marketing with the future needs of customers.

Asiedua Addae’s recognition as CIMG Marketing Practitioner of the Year not only celebrates her professional excellence but also underscores her role in shaping the future of marketing in Ghana, where strategy, innovation, and purpose converge to deliver lasting impact.

The post Standard Chartered’s Asiedua Addae named 2024 CIMG Marketing Practitioner of the Year appeared first on The Business & Financial Times.

Read Full Story