Former Asante Kotoko and Nsoatreman FC coach Maxwell Konadu has endorsed the Ghana Football Association’s new broadcast agreement with Adesa Productions Limited, stating it holds the potential to significantly improve player salaries in the Ghana Premier League.
Konadu made the remarks during the official unveiling of the deal, which was announced ahead of the 2025/26 season set to begin on September 6.
Each club will receive GHS 1m before the start of the season.
The partnership marks the end of a difficult year without a broadcast sponsor following the GFA’s split from StarTimes.
Under the new arrangement, Adesa Productions will take charge of producing live Ghana Premier League matches for distribution.
Describing the initiative as “very, very good,” Konadu said it was exactly what domestic football needed to regain its competitive edge.
He emphasised its potential economic benefits for players and club owners alike.
“I believe this will help improve the average salary of the Ghanaian footballer. This is what we’ve all been advocating for. I’m happy for this initiative,” he said.
“It’s not easy to own and manage a Premier League team, so these are the initiatives that will support the club owners.”
The deal includes three live matches per matchday and highlight packages for all fixtures—moves expected to reenergise fan interest, attract sponsors, and usher in renewed financial stability for the domestic league.
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