Former Asante Kotoko head coach, Maxwell Konadu, has welcomed the new production partnership deal between Adesa Productions Limited (APL) and the Ghana Football Association (GFA) ahead of the new football season.
The partnership was announced on Thursday with the Sports Minister, Kofi Adams and Chief of Staff, Julius Debrah, together with government and GFA officials all present.
Speaking after the launch, Konadu described the Adesa-GFA agreement as a “very, very good initiative” that could transform the local game.
"This has been long overdue,” he said. “These are the kinds of interventions that can really support our game. Once it starts, it will help a lot of youth and go a long way in sustaining clubs.
Konadu also emphasised the financial pressure that comes with running a football club in Ghana and believes this new broadcast deal could ease that burden.
“It’s not easy to own and manage a Premier League team. These are the initiatives that will support club owners. And in the end, it benefits the communities because the youth in these areas will directly gain from it.”
He also highlighted one of the long-standing concerns in local football: player remuneration.
"I believe this will help improve the average salary of the Ghanaian footballer. This is what we’ve all been advocating for. I’m happy for this initiative."
Meanwhile, the new partnership deal will see each Premier League club taking home GHC1m before the start of the football season.
Three live matches are scheduled each weekend, and all fixtures are set to be repackaged as highlights.
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