Strategy: Tim Hortons is selling Buffalo sauce-flavored lattes — and people are disgusted

Tim Hortons locations in Buffalo, New York, are selling Buffalo sauce-flavored lattes.

Tim Hortons locations in Buffalo, New York, are selling Buffalo sauce-flavored lattes.

On Thursday, the coffee chain announced that two locations would serve lattes made with espresso, steamed milk, mocha, and "bold Buffalo sauce." The drink is topped with whipped topping and a dusting of Buffalo seasoning.

The Buffalo Latte starts at $2.79 and will be served while supplies last.

Early reaction to the drink ranged from disgust to bafflement.

The new drink is meant to highlight Tim Hortons' new espresso lineup, which includes lattes, Americanos, and cappuccinos.

Tim Hortons locations in Buffalo, New York, are selling Buffalo sauce-flavored lattes. Read Full Story