Strategy: Whole Foods is selling a cake for a Jewish holiday that is observed by not eating anything

Yom Kippur is a time for repentance and is observed by fasting. In other words, it's not about eating cake.

Whole Foods appears to be selling a Yom Kippur cake.

However, the Jewish holiday is a time for repentance and is observed by fasting — making a Yom Kippur cake a strange concept.

The Forward, a publication focused on American Jewish news and culture, posted a photo of the cake, which was spotted at a Whole Foods in Rockville, Maryland.

Yom Kippur begins at 6:35 pm on Friday. The fast continues until Saturday night at 7:32 pm. So, that's 25 hours of not eating cake — or anything else for that matter.

A closer look at the cake reveals an odd assortment of Jewish symbols that aren't related to Yom Kippur:

Pomegranates, as well as apples and honey, are linked to a different Jewish holiday — Rosh Hashanah, which happened last week.

A Whole Foods spokesperson told Business Insider that the cake "was intended to be a desert for the breaking of the fast meal."

"I’m sure the baker had good intentions," The Foward's Jen Simon wrote. "They were probably trying to help their customers celebrate what they knew was an important holiday. But, if I may, a suggestion for the next time to the baker or any other well-intentioned person bent on inclusion – don’t."

Yom Kippur is a time for repentance and is observed by fasting. In other words, it's not about eating cake. Read Full Story