Strategy: I went to a Toys R Us store after the bankruptcy announcement and saw how grave the threat of Amazon has really become

While the Toys R Us bankruptcy doesn't initially sound great for your holiday shopping, don't panic.

Toys R Us has filed for bankruptcy.

The company has said it is not closing any stores or altering any opening hours.

The specialty toy store has struggled as it increasingly competes with online retailers in its two main businesses: baby goods and toys. Amazon sells more than double what Toys R Us does online in just those two categories alone, according to data from Ecommercedb.com.

We decided to visit Toys R Us' new holiday popup store in New York City's Times Square to see what — if anything — has changed now that the retailer has declared bankruptcy.

What we found shows how big of a threat Amazon is.

The temporary Toys R Us in Times Square is located in the famous Knickerbocker Building.

Walking in, I was immediately struck by how clean the shelves were.

Despite it being noon on a Tuesday, there were a good amount of people shopping — some with children and some not — and some who were clearly tourists.

We spotted a lot of toys that have been predicted by retailers as top sellers this holiday, like this Imaginext Batman robot. A display model lets kids and parents buying the toy check it out before they purchase.

The store is situated over three floors. The main floor has "hot toys" and licensed products, the top floor has Lego sets and educational toys for younger kids, while the bottom floor has RC cars, bikes, and outdoor toys.

The theme of the popup is definitely "New York," with display signage that looks like the subway system.

A whole section on the first floor is dedicated to Disney and Star Wars.

A giant Geoffrey the Giraffe encourages visitors to take a selfie.

The store is also dotted with Lego figures, like Rey, BB-8, and Minions on the stairwell.

Lego also has its own special section.

All of the shelves are fully stocked, without a single gap or misplaced item.

The only out-of-place item was this Thomas the Tank Engine toy that a kid left in the middle of the floor just before I walked through.

I didn't see a single sale or deal tag, which definitely simplified things in terms of pricing.

It's clear this is an in-and-out type of store, without show-stopping experiences like the Ferris Wheel that was inside the former Times Square Toys R Us, which closed earlier this year.

Kids are, however, encouraged to interact with the "Magic Mirror."

A "Playlab" also has interactive demonstrations for children.

Downstairs, there are some outdoor toys and bikes for children, with a small track for testing.

The fact that the store was in immaculate condition when I visited made it clear that even the best retailers are threatened by Amazon's e-commerce model.

The check-out was also the place to pick up orders that had been placed online. There was an area with a register on each floor, clearly in anticipation of the holiday rush.

While the Toys R Us bankruptcy doesn't initially sound great for your holiday shopping, don't panic. Read Full Story