

The stock has been crushed since it started trading in June
Blue Apron reported more revenue than forecast and a smaller-than-expected loss in its first quarterly earnings release as a public company on Thursday.
Lower spending on marketing, including its sponsorship of several popular podcasts, helped Blue Apron shrink its net loss from the first quarter.
The meal kit-delivery service said it earned $238.1 million in revenue, topping analysts' forecast for $235.8 million according to Bloomberg. It posted an adjusted EBITDA loss of $23.9 million, or $0.47 per share, less than the expectation for a loss of $24.3 million.
Blue Apron shares rose by as much as 4% in premarket trading. The stock has been crushed since it started trading in June — down 38% through Wednesday's close — amid concern that Amazon's entry into the meal-delivery space would crimp its market share.
Blue Apron's average revenue per customer fell year-on-year to $251 from $264. Its customer base increased by 23% from the same quarter a year ago, but fell from the first quarter after the planned reduction in marketing spending. Its spending on promotions increased from a year ago, however, by 8% to $34.5 million.
The stock has been crushed since it started trading in June Read Full Story
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