Strategy: Take a look inside Amazon's first NYC brick-and-mortar store

Amazon just opened its first NYC brick-and-mortar store in The Shops at Columbus Circle. Here's how it works.

Amazon just opened its first NYC brick-and-mortar store in The Shops at Columbus Circle. We went to take a look inside.

The store is 4,000 sq ft, carrying 3,000 different titles on the shelves. All the books are presented face-out. Each book is rated 4 stars or above on Amazon. The company also has the benefit of arranging shelves with other data they collect, such as one titled "Page Turners: Books Kindle Readers Finish in 3 Days or Less." There is also a section to try out Amazon electronics.

The Columbus Circle location is the seventh to open. There are already locations open in Seattle, San Diego, Portland, Chicago, and in the towns of Lynnfield and Dedham, Massachusetts.

Six more locations are set to open in 2017, including NYC (34th St.), Paramus, NJ, Walnut Creek, CA, San Jose, Bellevue, WA, and Los Angeles.

Amazon just opened its first NYC brick-and-mortar store in The Shops at Columbus Circle. Here's how it works. Read Full Story