

The demographic makeup of the US will change dramatically over the next 10 years.
The demographic makeup of the US will change dramatically over the next 10 years, and a new report from a group of Credit Suisse analysts led by Seth Sigman shows that those changes could have a big impact on consumer spending and the well-being of certain industries.
According to the report, the following demographic changes will have the biggest impact on consumer spending:
- "Lower growth in under 25-years-old cohort." Declining birth rates will translate into a decline in the growth of people under 25 years old. The population of this group is set to increase by just 1.3% in the decade from 2016 to 2026.
- "Growing young adult population." Millennials, the largest population group, are about to enter the "sweet spot for spending."
- "Shrinking middle-age population." The so-called middle-age cohort, people ages 45 to 64, is set to decline by 2.8%.
- "Growing older population." The older population, people 65 years and above, is expected to grow by 37.1%.
"Our analysis is most positive for Home Improvement, Leisure-related categories (e.g., RV's, boats), and Staple categories (Healthcare, Household Supplies, Food at Home) based on expected growth in the young adult and 65 age cohorts, while less positive for Apparel/Footwear, General Sporting Goods, Home Furnishings, Casual Dining, based on a shrinking middle-age group," the analysts wrote.
Following are 14 stocks Credit Suisse thinks could be negatively affected by demographic changes in the US.
Hudson's Bay Company
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
JCPenney
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Nordstrom
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Kohl's
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Macy's
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Phillips-Van Heusen
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Ralph Lauren
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Denny's
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Bloomin' Brands
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Pier 1 Imports
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Williams Sonoma
Demographic driver: Shrinking middle age population, - Old population spends less
Source: Credit Suisse
Dick's
Demographic driver: Less growth in ?<25-year-old population.
Source: Credit Suisse
Hibbett Sports
Demographic driver: Less growth in ?<25-year-old population.
Source: Credit Suisse
GameStop
Demographic driver: Less growth in ?<25 year old population.
Source: Credit Suisse
SEE ALSO:
American workers in these 10 cities are most at risk of losing their job to a robot
The demographic makeup of the US will change dramatically over the next 10 years. Read Full Story
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