Serene Insurance wins big at 7th Ghana Insurance Awards

Serene Insurance, a member of the First Sky Group and aleading general insurance company, has been adjudged the Emerging Insurance Brand of the Yearfor 2023 at the 7th Ghana Insurance Awards.

Also, the Chief Executive Of­ficer (CEO), Mercy NaaKoshie Boampong, was adjudged as the CEO of the Year for 2023 under general insurance category at the awards held in Accra.

Serene Insurance was also recognised as the Best Growing Insurance Company on the back of its aggressive and continued expansion of branch presence, increasing gross written pre­miums and underwriting profit and the Best CSR Leadership leveraging its strategic anchor to promote business continuity and sustainability as part of the en­during machinery for reputation and brand management.

Mercy’s recognition comes against the backdrop of her exceptional leadership character, vision, integrity and focus to continuously provide direction to deliver projects that have directly impacted on increasing gross written premiums, leveraging on its positioning to bring inno­vation, speed and agility to the delivery of insurance products and services within the country anchored on the belief of a satis­fied client telling the good Serene Insurance story to others.

Having been adjudged the Fastest Growing Insurance Com­pany in 2022, Serene Insurance’s strong performance in terms of increases on year-on-year gross written premium reflecting in improved industry rankings, cli­ent size, agency size growth and agency outlets, branch expan­sionary activations, net product offerings, claims settlement and volumes among others, posi­tioned it to win the Best Growing Insurance for 2023 in the general category.

Commenting on the awards, Mercy Naa Koshie Boampong, remarked, “It is pleasing to know that the growth story of Serene Insurance has been recognised and we are energised to continue to remain a key general business player in the insurance industry.”

“We promise nothing less than the cutting-edge customer and product service delivery to our clientele across the nation as we look forward to an enduring, rewarding business relationship with all our stakeholders,” Mrs Boampong assured.

The Board Chairman of Serene Insurance Company Limited, Mr Charles Edem Gidi, expressed his joy at the land­mark recognition and observed it signalled Serene Insurance’s enduring commitment to deepen­ing access and penetration while promoting inclusivity guided by tested governance and policy direction to uphold the interests of clients.

Mr Gidi applauded the dedication and hardwork of the board, management and staff to living up to the brand of the company as the new face of insurance whose success is an­chored on building a strong foun­dation of customer advocates, with the customer experience driving marketing efforts in the belief that a satisfied client will tell the good Serene Insurance story of prompt claims payment service to others to drive custom­er referrals.

Serene Insurance, since inception over six years ago as a key general business player in the industry, having been adjudged the fastest growing insurance company in Ghana in 2022, has built and continued to build a privileged reputation as a provid­er of reliable and cost-effective insurance products and services that address the needs of the insuring public.

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