Ghana’s National Sports Authority (NSA) has announced a landmark partnership with Just Keep Going Inc. (JKG) aimed at revolutionising the country’s sporting landscape through the integration of artificial intelligence, blockchain, and transparent sponsorship systems.
The collaboration, described as a first of its kind in Africa, seeks to modernise athlete development, streamline federation management, and attract global investment across all 54 national sports federations.
Led by JKG Founder and CEO Kevin Frey, who also serves on the International Board of Ethics for Artificial Intelligence (IBEAI), the initiative will introduce AI-powered performance tracking, digitize administrative operations, and build a sustainable funding framework for Ghanaian sport.
“We’re building a transparent, tech-driven ecosystem that empowers athletes and opens new channels for global sponsors and partners,” said Frey. “Just Keep Going is positioning Ghana as a model for how technology can transform sport and investment.”
Director General of the NSA, Yaw Ampofo Ankrah, emphasised that the collaboration extends beyond technology to trust and empowerment. “We’re opening Ghana’s sports sector to new possibilities, giving our athletes and young population the tools to compete globally while ensuring our systems remain transparent and accountable,” he said.
The partnership, according to the NSA, marks a major step toward digitizing Ghana’s sports governance and fostering data-driven growth across disciplines, including football, athletics, boxing, basketball, rugby, and weightlifting.
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