Exporters urged to enhance knowledge on latest marketing trends

Accra, Jan. 17, GNA - A Deputy Chief Executive Officer of the Ghana Export Promotion Authority (GEPA) Mr Akilu Sayibu has urged exporters to take advantage of GEPA’s Export School to enhance their knowledge on latest trends in the export World.

Mr Akilu Sayibu, who spoke to the media after various educational interactions with exporters and potential exporters, said understanding the demands of the international market was key to success of any exporter.

Mr Sayibu explained that the Export School was set up in 1987 as an innovative way of assisting exporters and potential exporters to have the needed information for their export, especially Non- Traditional Export.

The deputy GEPA CEO stated that, getting into export entailed knowing the standards to meet, the local and international market regulations and knowing exactly what to export, which the GEPA Export School provides in terms of information.

Seasoned export promotion experts as well as experienced partners and consultants from other organisations, with expertise in export matters, are usually used during the export school lessons.

Mr Akilu Sayibu further urged potential exporters to first secure an export certificate to make them legitimate exporters to benefit from the services and facilities of the Ghana Export Promotion Authority and make them better exporters of Non Traditional Export.

GNA

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