
WopeCar has celebrated its 8th anniversary with a major step into the future of mobility, introducing its first electric vehicle (EV) rental to a fleet that has so far been dominated by fuel-powered cars.
The milestone signals the company’s embrace of sustainable innovation and extends its commitment to global development goals. After years of work on gender equality and women’s empowerment (SDG 5), WopeCar is now aligning more directly with climate action (SDG 13).
A tough but purposeful journey
Speaking at the anniversary event, General Manager Sheena Sue Biney reflected on the challenges of operating in Ghana’s transport sector.
“Operating a business in Ghana is hard. Being a car rental aggregator in itself is hard,” she said. “Even so, WopeCar has pushed innovation. It first launched a ride-sharing platform to reduce emissions.”
Ms. Biney stressed that the company has always been guided by two priorities: convenience and customer experience.
“Convenience is something that is also very essential, especially in the car rental space,” she said. “The whole concept of this was born based on the fact that there wasn’t any convenient car rental platform for someone to get a car.”
WopeCar has since built a model that allows individuals and businesses to access vehicles without the cost and burden of ownership. The company now works with more than 150 fleet partners.
The latest milestone came when a Ghanaian couple based in Sweden, longtime clients who own a Tesla at home, added their EV to WopeCar’s rental pool. For them, it was a way to support Ghana’s emerging clean transport movement while helping others experience EVs without buying one.
Early adopters and market shifts
For Will Senyo, co-founder of Impact Hub, the move represents more than just a fleet expansion. “I’m making a bet that WopeCar will be one of the best signals for whether this country can go EV or not,” he said.
Mr. Senyo argued that early adopters often shape entire industries.
“The reason adoption matters is that once the culture shifts, infrastructure always catches up,” he said, urging that Ghana’s limited charging network and electricity concerns should not slow momentum. “You build the future and then the infrastructure catches up.”
He described WopeCar as more than a rental company, calling it a cultural signal. “Sometimes the way we frame what companies are is as important as what they do,” he said. “I refuse to see this company as just some rental car company. I think it’s more than that. It shifts behavior.”
Why WopeCar’s EV fleet matters
The company sees its EV model as serving three priorities:
Environmental Impact – Lower tailpipe emissions help Ghana meet its carbon-reduction targets while raising awareness of clean transport.
Economic Accessibility – Renting removes the high upfront costs of EV ownership while shielding customers from volatile fuel prices.
Cultural Signaling – Businesses and individuals can demonstrate sustainability commitments without committing to a purchase.
Biney added that WopeCar’s approach also addresses a gap that ride-hailing apps cannot fill. “Ride-hailing platforms commute you from one point to the other,” she said. “But are they really giving you freedom and convenience? Our model offers people the mobility and reliability they need to take control of their travel.”
The road ahead
Despite growing global momentum, EV adoption in Ghana is still in its early stages. Research on nearly 1,000 drivers shows interest in EVs is driven by environmental and economic benefits, but uptake is slowed by high costs, poor charging access, and unreliable power supply. At the same time, startups such as Wahu Mobility are finding traction with electric bikes, suggesting a market appetite for clean mobility across different vehicle types.
For Ms. Biney, WopeCar’s role is to bridge that gap. “The future is electric,” she said. “Our customers should expect to be forgoing fuel and charging their cars at home. We are trying to get Ghanaians and businesses especially to the point where you come to the realization that you don’t need to buy a car. Leave that to WopeCar, we’ll sort you out.”
Mr. Senyo believes that in two years, half of WopeCar’s fleet could be EVs, a shift that could accelerate wider adoption across Ghana.
By launching its EV rental service on its anniversary, WopeCar has positioned itself as both a pioneer and a cultural signal of Ghana’s transport future.
“Whether you’re a business seeking regular fleet solutions or an eco-conscious traveller, get ready to book your EV and drive the change you want to see on Ghana’s roads,” Ms. Biney said.
The post Motoring with Bob Roco ROMEO: WopeCar introduces EV rentals to its fleet on 8th anniversary appeared first on The Business & Financial Times.
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