Building a career as a blogger

By Samuel AGYEMAN-PREMPEH

Blogging, once seen as a simple online journal, has grown into a dynamic and respected form of digital communication. For many, it is now a viable career path and a powerful platform for personal expression, professional development and income generation.

My own blogging journey is a testament of a journey that began with little more than a passion for writing and a free blogging platform, but one that would eventually lead to national recognition, bestselling books and transformative opportunities.

In this article, I hope to share the early stages of my blogging career and inspire others, particularly interns, new professionals and corporate individuals, who may be considering blogging as a personal or professional pursuit.

I discovered blogging while I was a student at Achimota School. At the time, I had neither the funds to purchase a domain nor the technical expertise to manage a professional website.

However, I was deeply passionate about writing and sharing ideas. Determined not to let financial constraints hold me back, I turned to a free platform—Blogger—to launch my first blog: http://www.invents-samuel.blogspot.com.

With limited resources but unlimited curiosity, I began writing and publishing articles on various subjects that interested me, ranging from education and leadership to social development and reflections on personal growth.

The beginning was modest and often discouraging. My blog was slow to gain traction. At times, I questioned whether anyone was reading my work. But I kept writing. Week after week, I published new posts, shared them with friends and promoted my content on social media platforms.

I responded to comments, appreciated feedback and used suggestions from readers to refine my voice and improve my craft. Through persistence, I began to attract a small but loyal readership. I realised that even without a website or advanced tools, consistency and passion could fuel growth.

As time passed, I began to see my blog not just as a platform for self-expression, but as a training ground. I learned to communicate effectively, structure my thoughts clearly and connect with readers. I also gained insights into digital marketing, personal branding and content strategy. Slowly, my efforts began to pay off.

I received invitations to collaborate with other writers and professionals, and I even had the opportunity to speak at conferences while still in university. Blogging gave me a voice, a community and a sense of purpose beyond the classroom.

Perhaps, the most significant milestone in my journey was the transition from blog posts to books. Some of my most impactful articles were expanded, revised and compiled into book chapters.

Before long, I had published several books—many of which went on to become bestsellers. This progression was both humbling and exhilarating. I had started with no money, no website and no formal training—only the drive to write and share. That same drive had now birthed books that were changing lives and opening doors.

What I want readers—especially interns, new professionals and those in corporate environments—to take away from my story is this: you do not need perfection to begin. You simply need the courage to start.

Blogging is one of the most accessible and empowering tools available today. It costs little to nothing, yet it can offer tremendous returns in the form of skill development, brand building, income opportunities and professional visibility.

In an era where digital footprints matter, blogging helps individuals build thought leadership and establish credibility.

Whether you are passionate about a subject, wish to document your professional journey or hope to influence change in your community, blogging offers a platform to do just that.

It can also serve as a portfolio that demonstrates your expertise and communication abilities to future employers, clients and collaborators.

As I reflect on my journey, I realise that blogging was never just about writing. It was about learning to persist, learning to connect and learning to lead.

While I have since transitioned into broader areas of leadership, education and development, the lessons I learned as a blogger continue to guide me in every sphere of life.

I remain grateful for those humble beginnings because they taught me that big things often start small—with a single post, a single reader and a single decision to try.

In the next part of this article, I will explore the strategies that helped me grow my audience, the ways I monetised my blog and how you too can turn your blog into a personal brand or business. But for now, I leave you with this: Start where you are. Use what you have. Write your story. And keep going—because your voice matters.

>>>the writer is a Publishing Consultant, Professional Ghostwriter, Licensed Counselor and IAPPD Certified Professional Trainer. [email protected]

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