Power of personal branding – Why business owners should share their story

By Rebecca OSAM

As the founder of Reflo Company Ltd., I have learnt first-hand the importance of personal branding in building a successful business. In today’s digital age, consumers are craving authenticity and connection with the brands they support. By sharing my personal story and experiences, I have been able to establish a loyal customer base and grow my business.

My journey to embracing personal branding

When I first started Reflo Company Ltd., I was hesitant to put myself out there. I focused on building my business behind the scenes, thinking that my product would speak for itself. However, I quickly realised that this approach wasn’t enough. I needed to share my story and connect with my audience on a personal level.

The benefits of personal branding

So, why is personal branding so important for business owners? Here are just a few benefits:

– Builds trust and credibility: By sharing my personal story, I have built trust with my audience. They see me as a real person, rather than just a business owner. For example, when I share my struggles and successes on social media, my followers resonate with my authenticity.

– Differentiates you from competitors: In a crowded market, personal branding sets me apart from my competitors. My unique perspective and experience shine through in my branding, making Reflo Company Ltd. stand out.

– Establishes thought leadership: By sharing my expertise and experiences, I have established myself as a thought leader in my industry. My audience looks to me for guidance and advice.

– Creates a loyal community: When I share my personal story, I create a loyal community of customers who resonate with my message. They become ambassadors for my brand, spreading the word about Reflo Company Ltd.

– Increases brand recognition: Personal branding has increased recognition of Reflo Company Ltd., leading to new opportunities and partnerships.

How I used personal branding to build Reflo Company Ltd.

So, how did I use personal branding to build Reflo Company Ltd.? Here are a few examples:

Defined my unique value proposition: I identified what sets me apart from others in my industry – my passion for empowering entrepreneurs and my unique approach to business growth.

Shared my story authentically: I share my struggles and successes on social media, giving my audience a glimpse into my journey as a business owner.

Showcased my expertise: I share my knowledge and expertise through blog posts, webinars and speaking engagements, establishing myself as a thought leader in my industry.

Engaged with my audience: I regularly speak at various schools, gatherings and events, sharing my story and inspiring others to pursue their passions. I also respond to comments and messages, engaging with my audience and building a loyal community. Some examples include:

– Speaking at entrepreneurship workshops for students

– Sharing my journey at women empowerment conferences

– Appearing on media events on business and women empowerment

– Participating in podcasts and interviews to share my expertise

Consistency is key: I show up regularly on social media and through content, consistently sharing my message and building my brand.

By embracing personal branding, I have been able to build a loyal customer base and grow Reflo Company Ltd. Don’t be afraid to share your story – it’s the key to unlocking your business’ full potential.

>>>the writer is CEO of Reflo Company Ltd.

The post Power of personal branding – Why business owners should share their story appeared first on The Business & Financial Times.

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