TECNO to unveil an exclusive SPARK 30 series

…Special edition in collaboration with TRANSFORMERS

 TECNO has teamed up with the iconic TRANSFORMERS franchise of Hasbro to unveil the new Transformers edition of the TECNO SPARK 30 Series in Ghana! Set to launch this September 2024, the special TRANSFORMERS Edition reinforces TECNO’s commitment to impactful and personalized product experiences with vibrancy and a burst of iconic style and cutting-edge performance, designed especially for Gen Z and modern young trendsetters.

The special TRANSFORMERS edition of the SPARK 30 Series will integrate the iconic characters Optimus Prime and Bumblebee, who are symbols of courage and justice in the TRANSFORMERS universe.

The new TRANSFORMERS Edition promises not only visually striking exterior and UI design elements but also exceptional and robust durability for Ghanaian users.

Jack Guo, General Manager of TECNO Global, said: “We are delighted to join forces with the powerhouse TRANSFORMERS franchise.

This collaboration is a testament to TECNO’s relentless pursuit of modern design and technological innovation, reflecting our continuous endeavors to forge strategic partnerships that resonate with the passions of young consumers worldwide in order to strengthen our bond with them.”

The TRANSFORMERS franchise has won the hearts of millions worldwide with its iconic storytelling and characters that stands for fearless courage, unwavering justice, and an indomitable spirit. With a massive global fanbase spanning all ages, the TRANSFORMERS universe finds a natural synergy with TECNO’s Gen Z and young user base Ghana.

The launch of the SPARK 30 series will be a landmark event, coinciding perfectly with the 40th anniversary of the TRANSFORMERS franchise and the release of the highly anticipated new movie, TRANSFORMERS ONE.

This timing adds even more excitement to the collaboration, making it a truly unforgettable moment for fans and users alike. Consumers can look forward to a series of thrilling joint marketing campaigns that will kick off after the official unveiling of the SPARK 30 series.

“In working with TECNO, we are excited to bring the TRANSFORMERS franchise to new audiences in the form of an advanced and powerful new intelligent device. Promotions like this, allows us to explore new ways of engaging and inspiring both long-time and new fans of the TRANSFORMERS universe, especially as we celebrate its 40^th anniversary milestone and the new global theatrical film, TRANSFORMERS ONE.” said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro.

TRANSFORMERS ONE, the franchise’s first fully CG-animated film, is set to hit theaters on September 20, 2024. The movie will explore the untold origin story of Optimus Prime and Megatron, who were once friends and brothers before becoming legendary enemies, shaping the destiny of Cybertron. Featuring a star-studded voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi, Laurence Fishburne, and Jon Hamm.

The TECNO SPARK Series, already a favorite among Ghanaians and over 80 million users worldwide, continues to stand out for its youthful, vibrant design, powerful performance, and all-round camera capabilities, making it a top choice in its segment. With the TRANSFORMERS edition, users will feel like they are holding a piece of Cybertron in their hand.

The post TECNO to unveil an exclusive SPARK 30 series appeared first on The Business & Financial Times.

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