MTN must allow data-sharing

By Roger A. AGANA

In today’s fast-paced world, staying connected isn’t just a luxury—it’s a necessity. Yet, despite all the advancements in technology, one thing that is still frustratingly out of reach for many Ghanaians is the ability to easily share data across different MTN services.

As someone who’s spent years watching the telecom industry evolve, I believe MTN has a real opportunity to make life easier for everyone.

Am Roger A. Agana, the editor of News Ghana, one of the country’s most widely read online news portals. And like many of you, I rely on MTN for most of my internet needs. I have got MTN Fiber at home for my high-speed internet, and I use MTN Turbonet when moving. It is truly frustrating that I can’t access the unused data on my home network when I’m out of town and running out of mobile data. Many of you can empathise with this situation.

It is frustrating, and I know I am not alone in feeling this way. MTN is a giant in Ghana’s telecom industry. It has done a lot to meet its customers’ needs with reliable and widely accessible services. However, the inability to share data across these different services is a glaring gap. Imagine how much more convenient it would be to transfer some of your home internet data to your mobile phone with just a few clicks.

The demand for more flexible internet services is only growing. The latest figures from the National Communications Authority show that mobile data subscriptions in Ghana have soared past 40 million. Many people rely on their mobile devices to stay connected, and that is precisely why MTN should consider ways to integrate and make its services more user-friendly.

Creating a system where data can be shared between MTN Fiber, MTN Turbonet, and mobile devices would be a game-changer. Sure, implementing the technology will take some investment. MTN would need to set up a centralised data system that lets customers move data around as needed.

And yes, security is a big concern—they’d need to ensure that data transfers are safe and encrypted to protect customers’ information. But think about the benefits. For customers, it would mean more flexibility and less stress about running out of data while away from home.

For MTN, it could mean happier customers who stick around longer and even new customers drawn in by the promise of a more flexible service. In a competitive market, that is a big deal.

MTN can make this happen. They have always been at the forefront of Ghana’s telecom industry, but they cannot afford to stop innovating. The needs of their customers are constantly evolving, and it is crucial for MTN to adapt and keep up.

By enabling data sharing across its platforms, MTN could take a big step toward making its services more customer-friendly.

So, what is next? We will have to wait and see if MTN takes up this challenge. If they do, it could be a significant milestone for the company and everyone who relies on their services daily. I hope they will seize the opportunity to enhance their services. The potential benefits are clear, and it is an exciting prospect for everyone who relies on them daily.

>>>the writer is the editor of News Ghana, a news portal

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