Can Phones Drive Insurance Markets? Initial Results From Ghana

Burials in Ghana are socially very important and tend to be large and expensive affairs, often putting a strain on household budgets—particularly among the poor. The insurance market has however been slow to develop and very few products exist to help mitigate these costs. In this gap, Tigo saw an opportunity to deepen customer loyalty by offering an insurance product as a value added service. The main challenge was that many prospective clients, being unfamiliar with the insurance concept, were not Read Full Story