I wish we have better structure for publishing and distribution of songs – Efya

Ghanaian musician, Efya is the latest artiste to add her voice to calls for improvement in the music industry.

In an interview on 3Lounge with AJ Akuoko-Sarpong, May 7, 2025 Efya called for a more beneficial structure to oversee the publishing and distribution of songs in Ghana.

“Better structure for publishing and distribution in Ghana,” she said when asked about the one thing she wish to change about the music industry.

Currently the most commonly used music distribution platforms in Ghana are; Audiomack, Boomplay, Spotify and Apple Music all of which are foreign-owned.

The music landscape has seen significant change with the advancement of technology. Physical distribution is now a thing of the past, technology has enabled the distribution of music to reach a worldwide audience and global market, thereby increasing revenue for artistes.

However, it appears Ghana appears to have not improved in this aspect despite the fact that we have always had individuals in major institutions with the necessary skills and knowledge on distribution.

There are a few Ghanaian-owned music distribution platforms in Ghana at the moment. This could contribute to the reason Efya wishes to see more done in this aspect.

Speaking about her love life, she said: “I honestly don’t know what it’s going to be like because right now, all I know is me, myself and I. I know do want kids someday, yeah.”

The post I wish we have better structure for publishing and distribution of songs – Efya first appeared on 3News.

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