Guinness champions growth and joins gov’t in fight against illicit trade

A delegation from Guinness Ghana Breweries PLC, led by Board Chairman Dr. Felix Addo and accompanied by Managing Director Mr. Frédéric Feraille and the leadership team, paid a courtesy call on President  John Mahama.

The purpose of the visit was to formally introduce Guinness Ghana’s new Managing Director following the company’s recent strategic transition to majority ownership under the Castel Group, now present in 22 African markets.

Dr. Addo congratulated the President on his recent electoral victory and commended his leadership achievements, as highlighted in the President’s September 10 engagement with the press.

Mr. Feraille, in introducing himself and the leadership team, reaffirmed Guinness Ghana’s commitment to building on its 65-year legacy by focusing on:

• Investment and capacity development over the next three years,
• Continuing production of quality beverages for the Ghanaian market,
• Developing local talent and sourcing raw materials sustainably (currently over 63% locally sourced, benefitting more than 30,000 farmers)

He expressed appreciation to government for existing collaborations, including the sliding-scale tax incentive that has supported the use of local raw materials. He further highlighted the need for stronger action against illicit trade and parallel imports, which threaten value creation in the sector.

The President noted that this challenge extends beyond Guinness Ghana and is impacting the entire beverage industry. He gave his assurance that government will intensify enforcement, commissioning closer collaboration with the Ghana Revenue Authority on joint seizures, intelligence-sharing, and visible crackdowns to send a strong signal to offenders.

Guinness Ghana, now under the Castel Group, reiterated its long-term ambition to drive growth, safeguard jobs, and contribute to Ghana’s economic transformation while continuing to uphold its identity as a trusted Total Beverage Business.

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