BRUHM Strengthens Market Engagement

BRUHM staff during the market engagement

BRUHM, a home appliance brand known for reliable and affordable products, is reinforcing its commitment to the Ghanaian market with a series of strategic engagements aimed at boosting consumer connection and retail accessibility.

The company began the year with a three-day roadshow that took place across major commercial centres in the Greater Accra Region—Circle, Madina, Kasoa, and Accra Central. Designed as an interactive experience, the activation included cooking demonstrations using BRUHM gas cookers, food giveaways, and live product exhibitions.

The initiative drew large crowds and was supported by local influencers, creating a lively and relatable environment for consumers to experience the brand first-hand.

Speaking on the initiative, Brands Communication Manager for BRUHM Ghana, Awurakua Antwi, stated, “Our goal was to connect with our customers directly and give them the opportunity to see and experience the functionality and reliability of BRUHM products. This helps build lasting relationships based on trust and quality.”

BRUHM’s product offering reflects its broader mission—to simplify everyday life by providing practical, durable, and energy-efficient appliances tailored to the needs of today’s households. From cooling and storage to cooking and cleaning, the brand continues to meet the evolving expectations of Ghanaian families.

Further extending its market presence, BRUHM has launched a dedicated Shop-in-Shop space within Electromart at Atomic Junction. This retail concept presents consumers with an opportunity to view the full BRUHM product range in one space, allowing for a more convenient and informed shopping experience.

To commemorate the store launch, BRUHM presented a chest freezer to Ghanaian music icon Reggie Rockstone as a birthday gift. During his visit, Rockstone praised the brand’s value and wide range.

The brand’s products are currently accessible through major retail outlets such as Melcom, China Mall, Electromart, Super Save, and Kitchen & Beyond, as well as online platforms including Jumia and Electromart Online. These distribution points ensure that BRUHM appliances are within reach of customers across Ghana.

In alignment with its retail drive, BRUHM has introduced its 2025 Easter Promotions, which feature bundle deals such as a complimentary fan with the purchase of an air conditioner. These offers are currently available through Electromart stores.

Ms. Antwi emphasized the brand’s continued focus on value and service, “We are not just offering products—we’re offering peace of mind, backed by a strong after-sales support system and a consistent drive for customer satisfaction.”

Looking ahead, BRUHM aims to introduce new product lines, deepen customer engagement, and expand its retail footprint further as part of its ongoing strategy to serve the Ghanaian market more effectively.

By Prince Fiifi Yorke

The post BRUHM Strengthens Market Engagement appeared first on DailyGuide Network.

Read Full Story