By Samuel Ohene NYANTAKYI
Silver Star Auto Ltd. (SSAL), the authorised distributor of Peugeot vehicles in Ghana, has unveiled the locally assembled premium Peugeot 3008 SUV and the versatile Peugeot Landtrek Pick-up, unto the market.
The introduction of these locally assembled Peugeot models underscores Peugeot’s commitment to supporting local manufacturing, job creation and sustainable mobility solutions and is a significant milestone in Ghana’s growing automotive industry.
Speaking at the official launch which was held om 16th December, 2025 at the Silver Star Auto Showroom on the Graphic Road, Accra, the General Manager of SSAL, Mr. Rabie Agha, described the occasion as an exciting milestone for Peugeot in Ghana. He announced the unveiling of two new vehicles; the all-new Peugeot 3008 and the facelifted Peugeot Landtrek, noting that both models have been designed to match the rhythm, ambition, and hustle of the modern Ghanaian lifestyle.
According to him, Peugeot continues to demonstrate a clear vision for the future, blending bold design, smart technology, and superior comfort to meet the needs of today’s families, professionals and businessmen.
Mr. Agha further explained that while the Peugeot 3008 aligns perfectly with contemporary family life and comfort, the Peugeot Landtrek embodies the hardworking Ghanaian spirit, offering strength, dependability, and versatility for business, adventure, and everyday use.
He emphasized that the launch of these models reflects Peugeot’s commitment to innovation, style, and real value for customers in Ghana.
“This launch reflects Silver Star Auto’s confidence in Ghana’s industrial potential,” said Mr. Nouhad Kalmoni, Executive Director of Silver Star Auto.
“By assembling the Peugeot 3008 and Landtrek locally, Silver Star Auto is delivering world-class quality to customers and directly supporting Ghana’s ambition for a strong and competitive automotive industry.”
“A critical component in the Stellantis philosophy is to source 90% of the vehicles that we sell in any region from the region,” explains Stellantis Sub Saharan Africa Managing Director Michael Whitfield.
“We already have one of the biggest industrial investments in Africa of any global automotive manufacturer and this investment by our partners, Japan Motors to assemble these two Peugeot models, further extends both that manufacturing footprint and our commitment to Africa.”
Important milestone for Peugeot brand in Ghana
Mr. Jalal Kalmoni, Chief Operating Officer of Silver Star Auto Ltd., expressed appreciation to all the Press and guests for attending the launch and sharing in what he described as an important milestone for the Peugeot brand in Ghana.
He noted that the introduction of the new Peugeot 3008 and the Peugeot Landtrek pickup underscores the company’s commitment to offering vehicles that blend design excellence, innovation, strong performance, and everyday practicality. According to him, the two models represent Peugeot at its best and are carefully engineered to meet the evolving needs of modern drivers, professionals, and families across the country.
He further emphasized that Silver Star Auto’s vision goes beyond the introduction of new models to the market, focusing instead on delivering a complete ownership experience. This, he explained, is anchored on well-trained technicians, dependable aftersales support, and a customer-first approach that guarantees peace of mind long after purchase.
Mr. Kalmoni acknowledged the contributions of the company’s teams, partners, and the wider Peugeot and Stellantis network for their collaboration and support, while also commending the media for their continued partnership in amplifying the brand’s story.
He reaffirmed Silver Star Auto’s commitment to innovation, operational excellence, and building lasting relationships with customers and stakeholders as the company looks to the future.
The two new Peugeot models were presented to Guests present by the Silver Star Auto Sales team including: Harriet Asafo Agyei, Sales and Brand Manager, Saviour Doe, Senior Sales Consultant and Iddriss Mohammed, Sales Supervisor.
The Peugeot 3008 delivers bold styling, advanced safety features, and impressive performance tailored for Ghanaian driving conditions. The vehicle comes equipped with a 1.6 Turbo engine and an enhanced Panoramic i-Cockpit®️ featuring a 21-inch curved display, keyless entry, and petrol options in GT and Allure trims.
The Peugeot Landtrek Double Cab 4*4 Pick-up brings power, versatility, and durability to both business and recreational use, delivering the reliability required for Ghana’s commercial and off-road demands.
About Silver Star Auto Ltd.
Silver Star Auto Ltd is a leading automobile distributor in Ghana with a strong portfolio of globally renowned brands, including Peugeot, Citroën, BMW, Eicher, Commercial vehicles, Trucks, buses and Iveco Vans & Trucks. The company continues to drive innovation, customer satisfaction, and excellence in Ghana’s automotive landscape.
The post Silver Star Auto unveils locally assembled Peugeot 3008 SUV and Landtrek Pick-up appeared first on The Business & Financial Times.
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