…an exquisite blend of premium Indian malts and spirits
The country’s whisky scene just got richer with the arrival of The Honest Man, a premium Indian malt whisky that delivers great taste at a fair price.
Launched last Friday at ESP Heights in Labone, the brand promises a bold, smooth experience for men who appreciate quality without pretense.
Produced by Indian Foods & Beverage FZ-LLC, a global leader in food and spirits, The Honest Man is a premium malt whisky that blends India’s rich distilling tradition with modern craftsmanship.
The brand is now available in 13 African countries, including Ghana, where it is distributed by PLB Global Foods and Beverages Ltd– the local subsidiary of Indian Foods & Beverage.
With over 40 premium liquor outlets- known as Liquor Junction across Africa, the company brings The Honest Man as its latest addition- a whisky that stands out for its authenticity, smooth taste, and affordability.
The brand embodies a confident, modern Ghanaian man- one who values substance over show. Its tagline is- “Great Taste. Honestly Speaking”
It is self-assured but not loud, stylish but not fake. The whisky is for those who know what they like and are not afraid to say it.
Speaking at the unveiling ceremony, Sunny Punjabi, CEO of PLB Global Foods and Beverages Ltd, said the whisky represents a blend of modern taste and traditional Indian craftsmanship.
“Today, we bring you a whisky from an exciting part of the world- India- something many in this room may never have tasted before. The Honest Man is more than a drink. It is about truth-telling and truth-seeking,” he noted.
Bhavesh Lalchandani, Vice Chairman of Indian Foods & Beverages FZ-LLC, in a post-event media interview also lauded the country’s market’s growing sophistication and described the launch as part of a bigger plan to build lasting brand loyalty across West Africa. “Ghana is not just a market. It is a partner in our journey,” he said.
Amit Mahajan, Chief Marketing Officer, OKI Trading LLC, described the country as a perfect market for the product. He noted that it is Africa’s second-largest importer of Indian whisky and said local drinkers have shown growing interest in premium, well-crafted options.
Ashish Makhijani, GM, Africa Zone, indicated that, Ghana’s whisky market is now valued at around US$30 million and growing at close to nine percent a year.
“Ghanaians want quality. They want taste. And they do not want to overpay for it. That is exactly what this whisky delivers,” Makhijani added.
Moreover, Dharmendra Kumar, RM, Satguru Travels addressing media said: “This is a premium whisky, but it is fairly priced. It looks and tastes like it costs more.”
Truths in a Glass
The brand’s specially crafted cocktail menu reflected its no-nonsense approach, with drinks named for honesty rather than trends. Among the offerings were Testify, a bold, citrusy, and layered drink, and Cross My Heart, a clean and classic option.
For those seeking something playful, there was Shame the Devil, which came with a cola twist, while Side Chicks Are Dangerous offered a sharp and fizzy experience. For purists, Nothing to Hide kept it simple with just whisky and ginger beer.
A Brand That Knows What It Is
From its sleek bottle design to its straightforward branding, The Honest Man is uncomplicated yet refined—a whisky that speaks for itself. Now available in Ghana, it offers premium Indian malt whisky with a smooth, full-bodied taste at a fair price for true value.
Before opening to the public, the company hosted a special bartenders’ workshop titled “Make Honest Men”, introducing mixologists to the whisky’s unique profile and the philosophy behind it.
Guests experienced an immersive installation that highlighted India’s rising influence in global whisky and Ghana’s growing demand for bold, well-crafted spirits.
For press and trade enquiries:
Kofi Wiafe
Business Development Manager, PLB Global Foods & Beverages Ltd
233 53 103 1310 | 
[email protected]
The post The Honest Man whisky arrives in Ghana appeared first on The Business & Financial Times.
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