WeComm Agri-Media & Consultancy launches ‘INSPIRE by WeComm’

Agriculture remains one of Ghana’s most vital sectors for economic growth, food security, and youth employment. Yet, misconceptions and lack of direct exposure continue to hinder the youth and professionals from engaging meaningfully with agribusiness opportunities.

To address this gap, WeComm AgriMedia and Consultancy in collaboration with Newage Agric Solutions Limited, and Evivi Foods, has developed INSPIRE by Wecomm — a curated, experiential agriculture learning platform that provides participants with a real-world look into the modern agricultural value chain, from farm to factory.

INSPIRE by Wecomm is a flagship experiential learning initiative developed to provide agriculture enthusiasts, young people, and corporate participants with an immersive glimpse into Ghana’s dynamic agricultural sector.

The program, which will be divided into ‘Cohorts’, will take place at the factory premises of Newage Agric Solutions Limited in Seletso, and is proudly sponsored by Newage Agric Solutions Limited and Evivi Foods.

According to Team Lead at WeComm, Genevieve Quainoo, by combining farm-based learning with agribusiness interaction, INSPIRE by Wecomm aims to demystify agriculture, celebrate successful ‘agripreneurs’, and inspire future investments in the sector.

“Our aim as an organization specializing in agric communication and consultancy, is to help bridge the gap between agriculture and its stakeholders – which includes all of us. So we designed ‘INSPIRE by WeComm’ to help demystify how people have perceived the sector over the years. The sector has a huge potential, and despite the challenges associated with it, it is a booming sector that has the potential of changing a lot of lives in Ghana.

“So we have created this platform to put the thriving entrepreneurs in the sector together with students, professionals and everyone who has a little interest in the sector in order for the entrepreneurs to offer firsthand exposure to modern agriculture and agro-processing practices to participants,” she explained.

Miss Quainoo explains that the project is to inspire a new generation of agric investors, entrepreneurs, and professionals. “We want to bridge the gap between interest and action in Ghana’s agribusiness sector. We also want to provide a platform for seasoned ‘agripreneurs’ to share experiences and strategies.

Participants will be taken through a curated journey of agricultural discovery, including farm tours where they will experience our client’s thriving rice and maize fields to learn about sustainable farming practices. They will also visit our client’s milling factory to witness firsthand how raw rice is processed and packaged for the market, among several other incredible agric-related activities.”

The post WeComm Agri-Media & Consultancy launches ‘INSPIRE by WeComm’ appeared first on The Business & Financial Times.

Read Full Story