MTN equips SMEs with digital, financial tools

By Elizabeth PUNSU, Kumasi

MTN Ghana has rolled out a Small & Medium Enterprise (SME) Business Clinic in Kumasi as a testament of its commitment to strengthening the  country’s economic backbone.

The programme, which has already made stops at Accra, Takoradi and Tamale, brought together over 120 SMEs in the Ashanti Region for two days of capacity building, digital empowerment and financial literacy to enhance business activities for beneficiary SMEs.

Speaking at the event, Senior Manager-SME Sales, MTN Ghana, Mohammed Abubakari-Sidick noted that the initiative was designed to tackle unique challenges facing SMEs – ranging from poor record-keeping and financial management to low technology adoption and lack of insurance cover.

“Most SMEs in the country contribute significantly to GDP but continue facing hurdles that limit their growth potential. With the SME Business Clinic, we are arming them with digital tools, financial literacy and insurance solutions to help them thrive,” Mr. Abubakari-Sidick said.

Key highlights of the programme include exposing SMEs to MTN’s ‘Y’ello Biz’ – a digital package that provides SMEs with fibre broadband, access to Microsoft 365, data management support and, crucially, web development services. This, Mr. Abubakri-Sidick, says will help bridge a major gap as many SMEs lack online presence – which often excludes them from international funding opportunities.

The Business Clinic was done in partnership with Sanlam Allianz and SME Ghana Awards (SMEGA) for beneficiary SMEs to understand and appreciate the benefits of insuring their businesses.

Mr. Abubakari-Sidick emphasised that with the right insurance cover, businesses can quickly recover and stay afloat in the event of disasters or shocks.

“Today, we are not just giving SMEs internet solutions. We are giving them the assurance that when unforeseen challenges come, they won’t lose everything. Insurance is now part of the digital toolkit,” he stressed.

The SME Business Clinic forms part of MTN’s broader strategy to support entrepreneurship and digital inclusion under its Vision 2025 agenda.

Some participants expressed appreciation to MTN Ghana, describing the SME Business Clinic as an eye-opener. They assured of their readiness to incorporate all that they have learnt to enhance their business.

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