Veteran Ghanaian musician Mzbel has collaborated with Icetee Records to formally unveil and sign their latest artiste, Kweku Shai, through a traditional oath-taking ceremony involving schnapps and eggs.
The culturally inspired event saw Mzbel and executives from the record label adorned in traditional Ga attire, taking an oath to honour the terms of the contract. The use of schnapps and eggs, significant symbols in Ghanaian customs, added a traditional weight to the agreement.
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Speaking on the importance of the ritual, Mzbel underscored the value of trust and loyalty within the music industry qualities she believes are diminishing in modern times.
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