Decoding men’s skincare: Why grooming is no longer just for women

Gone are the days when skincare was solely regarded as a women’s domain. Today, men across the globe are embracing grooming routines as an essential aspect of self-care, confidence-building, and personal expression.

The stigma surrounding men and skincare is rapidly dissipating, driven by shifting societal norms, greater awareness of health, and the emergence of male grooming influencers.

The Evolution of Men’s Grooming

For centuries, men’s grooming habits were largely confined to shaving and the occasional haircut. However, the 21st century has brought a dramatic transformation in attitudes towards self-care. A 2023 study revealed that 60% of men now regularly use skincare products, with many acknowledging their importance for maintaining a youthful appearance and healthy skin.

This change didn’t happen overnight. Trends like K-beauty (Korean beauty) and the growing wellness industry have played significant roles in normalising skincare for men. Celebrity endorsements by figures such as David Beckham and Pharrell Williams, who openly share their grooming routines, have further boosted the movement.

Why Men Are Investing in Skincare

1. Health and Hygiene: Men’s skin naturally produces more oil than women’s due to higher testosterone levels, leading to increased susceptibility to acne, blackheads, and clogged pores. Skincare routines help mitigate these issues, promoting healthier skin.

2. Confidence Boost: A clear complexion enhances self-esteem. Whether preparing for a meeting or a date, taking care of one’s skin makes a noticeable difference in how men perceive themselves.

3. Ageing Gracefully: With anti-ageing products no longer targeted solely at women, men are increasingly adopting them to combat wrinkles, fine lines, and sun damage.

4. Challenging Gender Norms: Skincare challenges outdated stereotypes, encouraging men to embrace self-care without fear of judgement.

Building a Simple Skincare Routine

For those new to skincare, it doesn’t need to be complex. Start with this straightforward routine:

- Cleanse: Use a gentle cleanser to remove dirt and excess oil.

- Exfoliate: Exfoliate 2–3 times weekly to unclog pores.

- Moisturise: Keep your skin hydrated with a lightweight moisturiser.

- Sunscreen: Never skip sunscreen—it is the most effective way to prevent premature ageing and skin damage.

Skincare Products Designed for Men

The beauty industry is responding to the trend, with brands such as Bulldog, Kiehl’s, and L’Oréal Men Expert offering products tailored to men. From beard oils to anti-fatigue eye creams, these items cater to unique needs such as thicker skin and shaving-related irritation.

The Rise of Male Grooming Influencers

Social media has played a vital role in normalising skincare for men. Influencers such as James Welsh and Robin James (The Gentleman’s Grooming Guy) share tutorials, product reviews, and tips, making skincare approachable and relatable for men.

The Future of Men’s Skincare

The men’s grooming industry is projected to exceed £65 billion by 2025, reflecting its remarkable growth. This trend symbolises broader shifts in societal views on masculinity, celebrating men who prioritise self-care rather than stigmatising them.

Skincare is no longer a question of vanity—it is about health, self-expression, and breaking barriers. As more men embrace this realm, the notion that grooming is “just for women” will become a thing of the past. So, gentlemen, pick up that moisturiser and embrace your glow—your skin will thank you.

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