Telegraph.co.uk | Jay-Z And Beyonce Can't Trademark Blue Ivy's Name MTV.com (blog) By Rob Markman. Most of us never heard the name Blue Ivy until Jay-Z and Beyoncé welcomed their daughter into the world, but the celebrity power couple were unable to obtain a trademark for the beautiful moniker. The Carters were unable to trademark ... Jay-Z and Beyonce lose bid to trademark 'Blue Ivy' Battle of the Blue Ivys: Jay-Z and Beyonc? Lose Legal Battle Over Daughter?s ... Beyonce and Jay-Z Lose "Blue Ivy" Trademark Battle |

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