Fidelity Bank Boosts Ghana’s Creative Economy with Practical Skills Training

Fidelity Bank Ghana, through its Orange Inspire initiative, has partnered with Akuna Pod to host a Creators’ Economy Masterclass under the theme “Turning Creativity into Currency.” The session brought together emerging creatives and entrepreneurs at the Akuna Group headquarters in Labone for a practical learning experience aimed at helping creators build sustainable, financially sound businesses.

The masterclass forms part of Fidelity Bank’s commitment to supporting Ghana’s creative sector by providing the knowledge, tools, and advisory services needed to unlock economic value from creative work. Participants included beneficiaries of Orange Inspire alongside members of the Akuna creative community.

Mr. Kwame Abrokwa, Senior Sustainable Finance Manager at Fidelity Bank, explained that the event reflected the bank’s data-driven approach to recognising creativity as a key driver of national development. “At Fidelity Bank, we have long believed that creativity is a catalyst for development,” he stated. “Yet, for many creatives, the path to sustainability and financial growth is not always straightforward. Supporting creatives requires strategy, partnership, and consistency,” he added.

The collaboration with Akuna Group was designed to provide the foundational tools needed to build bankable brands. “We are actively working toward a future where creatives have a clear seat at the table, accessing the same opportunities, respect, and financial structures as traditional sectors,” Mr. Abrokwa emphasized.

The masterclass focused on unlocking the intrinsic value of creativity through structure. Mr. Albert Francis Swanzy, Relationship Manager at Fidelity Bank, guided participants through financial management principles, demonstrating how creators can structure brands to maximise profits, manage cash flow, and position themselves to be investor-ready. This approach shifts the mindset from gig economy workers to business owners.

Legal Practitioner Evelyn Bediakoh-Adu addressed Intellectual Property rights, highlighting the importance of protecting creative assets to ensure monetization and long-term value creation. Mariam Kaleem A-Buahin, Chief Operating Officer of Akuna Group, reinforced the necessity of a supportive infrastructure, outlining Akuna’s capacity-building initiatives and physical and digital infrastructure projects across Africa.

Ms. A-Buahin highlighted the Akuna Wallet as a tool for financial inclusion, enabling creators to receive payments globally, and detailed the group’s investment in studios across Ghana, Sierra Leone, and Tanzania. She concluded, “Everything we do here is to enable and ensure that everyone who believes they are creative can find a place for themselves.”

By Times Reporter

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