Unilever Ghana posts GH¢ 58 million in 2024 despite economic challenges – MD

 Unilever Ghana PLC, despite the challenging macroeconomic environment, posted a profit of GH¢ 58 million in 2024.

The company also maintained a strong cash position of GH¢ 97 million.

The Managing Director of Unilever Ghana PLC, Mr Christo­pher Wulff-Caesar, who stated this last Friday, during the company’s turn at the “Facts Behind the Fig­ures” series of the Ghana Stock Exchange (GSE) said the compa­ny performed creditably amidst a dynamic economic landscape.

“Our performance in 2024 re­flects not only the strength of our trusted brands but also the agility of our business model,” he said.

He said Unilever Ghana PLC reported a revenue of GH¢ 930.8 million in 2024, compared with 2023 GH¢ 908.6 million,” Mr Wulff-Caesar, stated.

He said Unilever Ghana con­tinued to lead in the Oral Care and Personal Care categories.

“The company has remained focused on innovation, opera­tional efficiency, and building the equity of its heritage brands such as Pepsodent, Geisha, and Vaseline,” he said.

Mr Wulff-Caesar stated that in 2024, the company further ex­panded its product portfolio, with the launch of Omo Autos and the reintroduction of Omo Handwash, which had significantly strength­ened the company’s Home Care segment.

In alignment with Unilever’s Growth Action Plan (GAP), the Managing Director emphasised several impactful sustainability initiatives, particularly in support of plastics and livelihoods.

He said through the Ghana Recycling Initiative by Private En­terprises the company had champi­oned the development of a viable plastic economy.

The Managing Director said the company initiated a plastics educa­tion programme at its site and in various basic schools in collabora­tion with key players in the plastics industry.

The Managing Director indi­cated that Unilever Ghana PLC also partnered with the British Government and Ernst & Young to support two Ghanaian enterprises in the plastic and agriculture sectors with funding of one hundred thou­sand pounds (£100,000) each.

“Through our hygiene educa­tion programmes, Pepsodent teach­es over one million Ghanaians an­nually the proper way of brushing their teeth day and night through the twice-brushing campaign in basic schools and communities across the country, alongside prod­uct donations aimed at enhancing the health and hygiene status of the beneficiaries,” he said

Mr Wulff-Caesar reiterated the company’s purpose of “Brightening Everyday Life for All,” asserting: “We remain committed to driving consistent, competitive, profitable, and responsible growth through innovation, sustainability, and our people.”

 BY KINGSLEY ASARE

The post Unilever Ghana posts GH¢ 58 million in 2024 despite economic challenges – MD appeared first on Ghanaian Times.

Read Full Story