The Olibest Road Safety Organisation, with support from the TotalEnergies Foundation, has launched the VIA Safe Mobility for All Young People programme in Kumasi to promote road safety and protect lives of children.
The initiative aims to share the responsibility of road safety among families, communities, and the nation. Organisers stressed that road safety goes beyond enforcing traffic laws and requires collective action, education, and behavioural change.
The programme also seeks to train students as VIA ambassadors to identify road safety risks around their schools and create awareness campaigns in their communities.
The Ashanti Regional Commander of the Motor Traffic and Transport Department (MTTD), Superintendent Kwame Boadi speaking at the launch, said effective road safety depends on stronger strategies, education, and collaboration among stakeholders, including the Ghana Police Service, Ambulance Service, and Ghana National Fire Service noting that “Together we can reduce road accidents and make our roads safer.”
Nana Osei Fosu Twum, Kwasohene, who delivered the keynote address as Guest of Honour, described the programme as a bold step towards safer roads and the protection of lives, particularly young people.
He noted that behavioural change was key to building a culture of discipline and responsibility on the roads and commended the organisers for promoting safety. Nana Twum urged Children to make themselves agents of change in their schools and communities stressing that Road safety was a shared responsibility, not a one-time event, but a sustained culture where safety was non-negotiable.
Mr. Ernest Butias, a representative of the Managing Director of TotalEnergies Marketing Ghana PLC, said safety must directly touch the lives of young people. He encouraged parents, teachers, and all stakeholders to support the initiative, reminding the children that they are not too young to bring change.
Mr. Butias reaffirmed the company’s commitment to safety beyond its operations. He said the VIA programme, developed by the TotalEnergies Foundation in partnership with the Michelin Corporate Foundation in 2019, had reached more than one million young people in 45 countries and over 2,000 schools worldwide.
He indicated that the programme would be implemented in Ghana in collaboration with educational authorities, schools, local communities, and the OliBest Road Safety Organisation.
Mr. Dennis Yerebu, on behalf of Olibest Roads Safety Organisation, explained that the programme was designed to ensure the younger generation grew up with a strong safety consciousness to prevent cutting lives short.
Ashanti Regional Director of the National Road Safety Authority, Mr. Akwasi Boateng, added that fatalities in the Ashanti Region remained high because of increasing traffic and population growth and called on all stakeholders to help reduce road crashes.
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