Make Professional Marketing Mandatory In Public Sectors – CIMG

Michael Abbiw

 

THE CHARTERED Institute of Marketing, Ghana (CIMG) has urged the government to make professional marketing expertise a requirement for all marketing-related public sector appointments.

Addressing guests at the 36th Annual National Marketing Performance Awards held last Friday, under the theme, “Repositioning Brand Ghana: Marketing for Economic Growth and Transformation,” CIMG President, Mr. Michael Abbiw said this policy is essential to embed marketing excellence at the core of Ghana’s economic transformation.

“As the nation’s lead on coordinating government policy, we call for your leadership in championing a national policy mandating professional marketing expertise in all marketing related public sector appointments. Such a policy will embed marketing excellence at the core of Ghana’s economic transformation,” he stated.

In a statement to the Chief of Staff, Mr. Julius Debrah, who was represented by Presidential Staffer Nana Yaa Jantuah at the ceremony, Mr. Abbiw sought his endorsement and facilitation of incentives for public sector organisations that invest in professional marketing certification for their staff.

He said institutionalising this would accelerate the elevation of marketing standards nationwide. Similarly, he called on other organisations to commit to investing in their marketing teams for their professional development and support them in obtaining the CIMG qualifications.

“Our programme equips marketers with cutting-edge knowledge and skills that empower them to strategically market and promote Ghanaian products and services with excellence and innovation,” he said.

Mr. Abbiw further advocated for the inclusion of professional marketers on state boards for CIMG to contribute to Ghana’s economic development through governance.

“Chief of Staff, imagine the transformative impact when marketing, sales, advertising, communications, and branding expertise inform the strategic decisions of our public institutions.

“Just Imagine. We implore you to establish a policy requiring the mandatory inclusion of professional marketers on all relevant state and public sector boards. This decisive policy move will drive a marketing orientation into governance that supports national economic goals,” he said.

Mr. Julius Debrah, in a speech read on his behalf, acknowledged the roles played by CIMG in contributing to national vision of creating a prosperous and self reliant Ghana.

He mentioned that President John Dramani Mahama’s Reset Agenda calls for a bold reorientation of the nation’s economy, anchored on industrialisation, job creation, export-led growth, and the full harnessing of Ghana’s human and natural capital.

Mr. Debrah challenged the marketing professionals, to rethink strategies, realign priorities, and champion the kind of innovation that will reposition Ghana not just as a participant but as a leader in Africa’s economic renaissance.

BY Prince Fiifi Yorke

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