Zed Multimedia, a dynamic media entity, was officially launched on Friday, January 19, 2024, with the aim of redefining mass media and delivering quality content that improves the lives of its audience and serves the public interest.
Comprising several subsidiaries including The New Finder Newspaper (formerly The Finder Newspaper), Zed 101.9fm radio, Zed TV, Zedonline, and Zed Tech, Zed Multimedia is dedicated to delivering compelling and high-quality content in the areas of Lifestyle, Leisure, and Business (LLB) across its diverse platforms.
The vision of Zed Multimedia is to become a global, ethical, and sustainable media outlet of choice.
The company’s mission is centered on excellence in the use of credible mass media to enhance the quality of human lives and serve the public interest.
By providing valuable information to its audience, Zed Multimedia is committed to delivering quality content aligned with its philosophy of meeting audience expectations and fostering community engagement.
The launch of Zed Multimedia represents a significant milestone in redefining mass media in the region.
Distinguished speakers at the event voiced their concerns about the current state of media practice and public discourse in Ghana.
Renowned public servant, educationist, and academic, Professor Stephen Adei, called on Zed Multimedia to be a voice of integrity.
He stressed the importance of guarding against misinformation and intentional false reporting, drawing from personal experience as a victim of such misinformation.
Professor Adei urged the media house to prioritize accuracy, credibility, and hold accountable those who spread false information.
Professor Ernest Kofi Abotsi, Dean of the University of Professional Studies, Accra (UPSA) Law School, expressed concern over the dominance of politics in Ghana’s public discourse. He called for a shift in focus to address critical national issues and encouraged Zed Multimedia to promote discussions without being constrained by political affiliations.
Professor Abotsi urged the media house to rise above the noise and contribute substantively to public discourse.
Economist Kwame Pianim highlighted the need for professionalism, balance, and dynamism in the media landscape.
While acknowledging falling standards and societal decay, he expressed optimism that Zed Multimedia’s launch could change the narrative.
Founder and General Overseer of the International Central Gospel Church (ICGC), Dr. Pastor Mensa Otabil, challenged Zed Multimedia to dare to be different in a heavily stereotyped media environment.
He emphasized the importance of innovation, excellence, and a distinct approach to thrive in the media market.
Cynthia Prah, Communications Officer at the United Nations Information Centre (UNIC), stressed the crucial role of reliability in Ghana’s media industry. She called on Zed Multimedia to provide trustworthy and accurate information, combatting the spread of misinformation and disinformation.
Nana Osafo Kantanka, Executive Chairman of Zed Multimedia, outlined the company’s commitment to delivering a distinct blend of lifestyle, leisure, and credible business programming.
He expressed the vision of driving Zed into a global, ethical, sustainable media outlet of choice and becoming the most respected entity in the media space.
Nana Kantanka highlighted Zed Multimedia’s unique focus on Lifestyle, Leisure, and Business (LLB) content and its dedication to providing avenues for recreation to its audience.
With its launch, Zed Multimedia is poised to deliver compelling and high-quality content across various platforms. The company’s pledge to professionalism, integrity, diversity, and innovation sets it apart in the media industry.
Anchored in its commitment to Lifestyle, Leisure, and Business (LLB) content, Zed Multimedia aims to provide a fresh perspective and resonate with diverse audiences through its content delivery.
By Vincent Kubi
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