AAMI endorses new national alcohol policy

The Association of Alcohol Manufacturers and Importers (AAMI) has delcared its support for the National Alcohol Policy (NAP) launched recently by the Ministry of Health, in collaboration with the World Health Organisation (WHO) and the Baraka Policy Institute (BPI).

It said the contents of the NAP were in line with its own commitment to the promotion of responsible drinking.

A release issued in Accra this week said, “AAMI and its members have been advocating a NAP since 2006 and so it comes as welcome news that the Ministry, Health has finally adopted a NAP that has all stakeholders support. The National of Alcohol Policy sets out a policy direction aimed at regulating the production, distribution, sale, advertisement and consumption of alcohol with the aim of minimising the negative impact of its abuse on the individual, family and society as a whole”.

The Corporate and Legal Affairs Director of the Accra Brewery Limited and current chairperson of AAMI, Ms Adjoba Kyiamah, said in the release that: “We pledge our full support for the NAP and the immediate development of the Legislative Instrument.  We believe effective implementation of the NAP will ensure all beverage alcohol manufacturers and importers in Ghana will be required to advertise and sell their products in a responsible manner. As responsible and compliant businesses, we would like to see best practice amongst all producers and importers of beverage alcohol, especially when it comes to advertising and sale of alcohol.”

Subsequently, it said: “The association last year signed the ‘Code of Commercial Communications’ to regulate the conduct of their business in the advertising of their members’ brands; an essential measure in the association’s partnership with the government and maintaining public trust. The code ensures members maintain the highest standards in all their commercial communications including advertising in print and electronic media, packaging, merchandising, consumer promotions, product placement, point of sale information, sponsorship and research.”

 

 

The Association of Alcohol Manufacturers and Importers (AAMI) has delcared its support for the National Alcohol Policy (NAP) launched recently by the Ministry of Health, in collaboration with the World Health Organisation (WHO) and the Baraka Policy Institute (BPI).

It said the contents of the NAP were in line with its own commitment to the promotion of responsible drinking.

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