GAB Health Insurance unveils new corporate identity at 5th anniversary

A new era of innovation, customer protection and digital transformation

GAB Health Insurance has marked a defining moment in its corporate journey with the celebration of its fifth anniversary and the unveiling of a refreshed, future-focused corporate identity.

The ceremony, attended by senior regulators, industry leaders, corporate partners and stakeholders from across the healthcare ecosystem, underscored the company’s evolution from a young private scheme into a formidable player shaping the future of health insurance in Ghana.

The event, which took place in Accra, highlighted GAB Health Insurance’s commitment to innovation, customer-centered, and digital transformation. It was emphasized that the new identity is not merely a rebrand, but a strategic repositioning that aligns the company with emerging healthcare trends, rising customer expectations and the national journey towards universal health coverage.

A five-year journey of impact and growth

Opening the ceremony, GAB Health Insurance’s Managing Director Joseph Abenney-Yeboah reflected on the company’s founding mission providing transparent, reliable and member-focused private health insurance underpinned by strong corporate governance and financial integrity.

In five years, GAB has expanded its footprint through innovative corporate health insurance solutions, enrollment of more than 22,000 lives, and the establishment of one of the broadest provider networks within the private health insurance space. The company has paid over GH?170 million in claims with one of the highest settlement ratios in the industry, a marker of reliability deeply appreciated by its clients and partners.

GAB has also made significant investments in digital infrastructure, including tele medicine platforms and modern customer experience tools, reinforcing its commitment to responsive and accessible healthcare. This focus on technology was a recurring theme throughout the celebration.

The rebrand described by management as “a strategic evolution”seeks to unify G AB’s public image, eliminate long-standing market confusion, and deliver a clearer, stronger brand presence.

Leaders of the organization emphasized that the new identity represents resilience, trust, and readiness for the future. It reflects GAB’s expanded ambitions in digital healthcare, preventive care, wellness, and streamlined customer engagement. The refreshed identity also positions the company to build deeper partnerships with providers, brokers and corporate institutions.

The Board, represented by Mrs. Doris Atafuah applauded the dedication of staff and leadership whose hard work has propelled the organization into a new era. She described the rebrand as a renewed commitment to “innovation, stronger systems, and compassionate, data-driven health insurance delivery.”

Delivering an address on behalf of the Director General of the National Health Insurance Authority (NHIA), the representative highlighted GAB’s strong record of regulatory compliance, customer protection and service excellence qualities at the core of the Authority’s mandate.

He emphasized that the theme “Five Years of Impact: Shaping Tomorrow’s Healthcare” aligns with the national goal of universal health coverage and the need for a sustainable, digitally driven health financing architecture. The regulator underscored that Ghana’s health insurance future requires continuous innovation, stronger corporate governance and deeper public-private collaboration.

The NHIA pledged continued support and reaffirmed its commitment to fostering a transparent, competitive and people-centered private health insurance ecosystem.

The Private Health Insurance Association of Ghana, representing 17 licensed schemes covering nearly 500,000 lives, praised GAB’s growth, innovation and contribution to industry credibility. The Association reiterated its commitment to collaboration instead of competition, stressing that with more than 33 million residents in Ghana, private health insurers must work together to expand access to essential healthcare.

Industry partners expressed confidence that GAB’s next chapter will usher in enhanced service delivery, improved client engagement and greater sector-wide innovation.

One of the most anticipated highlights of the ceremony was the unveiling of GAB’s new AI-powered virtual assistant Ohenewa designed to enhance customer service, simplify inquiries and reduce pressure on the 24/7 call center.

According to management, many client interactions involve routine questions that can be addressed more efficiently through automated systems. The AI assistant marks the beginning of a phased roll-out of intelligent digital tools aimed at delivering convenience, faster turnaround times and improved transparency for members.

As GAB Health Insurance enters its next decade, the leadership reaffirmed a future focused on digital transformation, preventive care, customer engagement and stronger partnerships across the healthcare value chain.

The company’s renewed brand identity serves as both a symbol of its remarkable first five years and a bold statement of its readiness to drive innovation, strengthen industry standards and contribute meaningfully to Ghana’s healthcare future.

With technology, customer experience and collaboration at the core of its strategy, GAB Health Insurance positions itself as a key player shaping tomorrow’s healthcare—today.

In a heartfelt vote of thanks, GAB’s Claims Manager, Yvonne, expressed deep appreciation to regulators, corporate clients, providers, insurance brokers, shareholder banks, the media and industry partners whose support has anchored GAB’s success. She also applauded staff for their professionalism and unwavering commitment.

Event organizers, brand partners and creative teams were recognized for their contributions to the successful ceremony.

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