Ghana’s number one Celebrity Trade Fair returns for the fifth edition this December to kick-start this year’s much anticipated December-in-Ghana activities. This year’s edition of the highly patronised Kejefair is scheduled to take place on Saturday, December 6, 2025 at the Legon City Mall, opposite University of Ghana, Legon.
Kejefair is a vibrant fusion of entrepreneurship, celebrity influence and entertainment, positioning itself as a top destination for shoppers, thrill-seekers and small and medium-sized enterprises (SMEs) during the festive season. Over the last four years, it has become the ultimate marketplace for excitingly unique products at unbeatable prices.
The annual fair serves as a high-visibility platform for emerging and established online vendors, social commerce brands and small businesses to showcase their products to thousands of eager shoppers. The year’s edition promises to bring together over eighty vendors from Ghana, Nigeria and neighbouring countries, offering a wide array of products across fashion, beauty, footwear, gadgets, electricals, food, home appliances and more.
The Coordinating Organiser of Kejefair, Benard Fiifi Yankey, stated: “Kejefair has always been about more than selling. Kejefair is about empowering skills, bridging client-customer gaps and fulfilling the dreams of entrepreneurs. In today’s world, digital platforms are not just tools; they are gateways to success. Our mission is to help vendors harness these channels to build sustainable brands, reach wider audiences and transform their passion into real, measurable growth – all while having fun”.
Empowering vendors through training & exposure
Ahead of the fair, registered vendors will participate in a pre-event branding and sales seminar, equipping them with practical knowledge on digital selling, customer service, merchandising and in-person sales strategy. This capacity-building initiative ensures vendors are well-prepared to maximise sales potential and customer engagement on the event day. The seminar forms a core part of Kejefair’s commitment to strengthening small businesses, enhancing vendor credibility and improving product presentation.
A full-day experience – Business, networking & entertainment
Kejefair 2025 opens at 10:00 AM, transforming the Legon City Mall into a dynamic marketplace filled with live activations, demonstrations, celebrity engagements and special discount deals.
As evening approaches, the fair evolves into an electrifying entertainment hub with a grand concert from 6:00 PM till midnight, featuring performances from top Ghanaian artists, celebrity and influencer appearances, DJs and surprise acts. The seamless blend of commerce and entertainment continues to make Kejefair a standout event in Ghana’s end-of-year calendar.
Driving economic participation & celebrating local enterprise
As Kejefair marks its fifth edition, the event continues to champion the spirit of entrepreneurship by connecting SMEs directly with their target customers. The fair highlights the importance of local value creation, encourages patronage of African-owned businesses and provides a space where Ghanaian and Nigerian entrepreneurs can thrive.
Organisers anticipate a record turnout this year and affirm that Kejefair 2025 will deliver unmatched value to vendors, shoppers, partners and the wider business community. This year’s festivities is proudly sponsored by Verna Natural Mineral Water, Anycardeals Gh, De33d3, Caab Home Delight and Check Check City (marking their major expansion from Kumasi to Accra).
The post Kejefair 2025 comes off Dec 6 at Legon City Mall appeared first on The Business & Financial Times.
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