By Louis Manu, Co-founder & CEO, Wi-flix
Five years ago, Wi-flix was born from a simple idea and a bold dream, that everyone, no matter where they live or how much they earn, should have access to great entertainment.
What began as a shared vision between two young Africans who believed deeply in the power of storytelling has grown into a vibrant, pan-African streaming platform transforming how the world experiences African creativity.
Reimagining Access and Affordability
From day one, our mission was clear: make entertainment truly inclusive. For too long, global streaming services overlooked the realities of African audiences — high data costs, limited connectivity, and scarce local content. We chose a different path.
By building a mobile-first platform optimised for low bandwidth and introducing flexible, low-cost payment options, we opened the doors of streaming to millions who had been left out.
Today, with over four million customers across Africa and the diaspora, Wi-flix connects audiences everywhere beyond empowering people to watch what they love, in their own languages, at prices they can afford.
Empowering African Creators
Wi-flix is more than a streaming service; it’s a home for African storytellers. Across the continent, thousands of filmmakers, producers, and creators have stories to tell but too few platforms to share them with the world. We set out to change that.
Through strategic partnerships and innovative distribution models, we’ve helped local creators reach new audiences across Africa and the diaspora. Our growing library celebrates Africa’s cultural richness from Ghanaian dramas and Kenyan comedies to Nigerian blockbusters and South African thrillers all authentically capturing the continent’s heart and soul.
Innovation That Serves People
At Wi-flix, technology is not just about features, rather it’s about solving real problems. Whether it’s integrating mobile money and telco billing, improving content recommendations, or introducing free ad-supported channels, our innovation always starts with people in mind.
We continue to evolve with new models like Advertising-Based Video On Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels that expand access while creating more opportunities for creators, advertisers, and audiences alike.
Our goal is simple: deliver smarter, more accessible, and more enjoyable entertainment experiences for everyone.
Looking Ahead: A Borderless Future
As we celebrate our fifth anniversary, we’re not just reflecting on how far we’ve come, rather we’re setting our sights on what’s ahead. Our ambition is to make Wi-flix Africa’s leading global streaming brand — one that shares authentic African stories with the world, connecting people across borders and cultures.
We’ll continue investing in the creative economy, forging strong partnerships, and championing African content on the global stage. Wi-flix is, at its core, about connection, culture, and possibilities that are far more than just a platform for movies.
A Heartfelt Thank You
This journey wouldn’t have been possible without our incredible team, trusted partners, visionary investors, passionate creators, and most importantly our loyal subscribers.
You are the heartbeat of Wi-flix. As we step into the next five years, one thing remains constant: our belief that Africa’s stories deserve to be seen, heard, and celebrated across the globe.
Together, we’ll keep streaming those stories — one screen, one heart, and one moment at a time. Here’s to Wi-flix’s next chapter — streaming Africa to the world!
5-years of streaming Africa’s story to the world: the Wi-flix journey
By Louis Manu, Co-founder & CEO, Wi-flix
Five years ago, Wi-flix was born from a simple idea and a bold dream, that everyone, no matter where they live or how much they earn, should have access to great entertainment.
What began as a shared vision between two young Africans who believed deeply in the power of storytelling has grown into a vibrant, pan-African streaming platform transforming how the world experiences African creativity.
Reimagining Access and Affordability
From day one, our mission was clear: make entertainment truly inclusive. For too long, global streaming services overlooked the realities of African audiences — high data costs, limited connectivity, and scarce local content. We chose a different path.
By building a mobile-first platform optimised for low bandwidth and introducing flexible, low-cost payment options, we opened the doors of streaming to millions who had been left out.
Today, with over four million customers across Africa and the diaspora, Wi-flix connects audiences everywhere beyond empowering people to watch what they love, in their own languages, at prices they can afford.
Empowering African Creators
Wi-flix is more than a streaming service; it’s a home for African storytellers. Across the continent, thousands of filmmakers, producers, and creators have stories to tell but too few platforms to share them with the world. We set out to change that.
Through strategic partnerships and innovative distribution models, we’ve helped local creators reach new audiences across Africa and the diaspora. Our growing library celebrates Africa’s cultural richness from Ghanaian dramas and Kenyan comedies to Nigerian blockbusters and South African thrillers all authentically capturing the continent’s heart and soul.
Innovation That Serves People
At Wi-flix, technology is not just about features, rather it’s about solving real problems. Whether it’s integrating mobile money and telco billing, improving content recommendations, or introducing free ad-supported channels, our innovation always starts with people in mind.
We continue to evolve with new models like Advertising-Based Video On Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels that expand access while creating more opportunities for creators, advertisers, and audiences alike.
Our goal is simple: deliver smarter, more accessible, and more enjoyable entertainment experiences for everyone.
Looking Ahead: A Borderless Future
As we celebrate our fifth anniversary, we’re not just reflecting on how far we’ve come, rather we’re setting our sights on what’s ahead. Our ambition is to make Wi-flix Africa’s leading global streaming brand — one that shares authentic African stories with the world, connecting people across borders and cultures.
We’ll continue investing in the creative economy, forging strong partnerships, and championing African content on the global stage. Wi-flix is, at its core, about connection, culture, and possibilities that are far more than just a platform for movies.
A Heartfelt Thank You
This journey wouldn’t have been possible without our incredible team, trusted partners, visionary investors, passionate creators, and most importantly our loyal subscribers.
You are the heartbeat of Wi-flix. As we step into the next five years, one thing remains constant: our belief that Africa’s stories deserve to be seen, heard, and celebrated across the globe.
Together, we’ll keep streaming those stories — one screen, one heart, and one moment at a time. Here’s to Wi-flix’s next chapter — streaming Africa to the world!
The post 5-years of streaming Africa’s story to the world: the Wi-flix journey appeared first on The Business & Financial Times.
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