CPC confers with Vice President on cocoa value addition

By Evelyn ARTHUR

The Vice President ,Professor Naana Jane Opoku-Agyemang has reaffirmed government’s commitment to strengthening the  cocoa value-addition drive.

She said this when the Board and Management of Cocoa Processing Company PLC (CPC) paid a courtesy call on her to acknowledge her sustained advocacy for Ghana’s cocoa products both locally and internationally.

Professor Opoku-Agyemang underscored the strategic importance of processing more of Ghana’s cocoa locally to boost national revenue, enhance competitiveness, and position the country advantageously within emerging regional and global markets.

CPC applauded for share value increase

She noted with satisfaction that CPC has recorded a 100 per cent increase in share price over the last three months and  indicated that the move meant a renewed investor confidence and a positive operational trajectory.

She added that the rising number of international visitors and prospective partners engaging with CPC reflects global recognition of the growing processing capacity.

Integrated Marketing Strategy

The Vice President further encouraged CPC to intensify its marketing and distribution efforts, highlighting senior high schools as a significant yet untapped market that could promote local consumption and support youth nutrition.

She further emphasised that the African Continental Free Trade Area (AfCFTA) provides a strong platform for CPC to expand its footprint across the continent as part of Ghana’s broader push for value addition and industrialisation.

Overcoming the challenges of CPC

Speaking on behalf of  the delegation, the Managing Director of CPC,  Professor William Coffie, outlined the progress made and key needs of the company and asked for support to bring back the company’s lost fortunes.

Prof. Coffie highlighted increasing international interest in CPC’s operations and growing market opportunities as some significant indicators under the new leadership of the company.

He stressed the need for enhanced financial and infrastructural support to strengthen CPC’s competitiveness within the sub-region and help the company scale up production to meet rising demand.

Going forward

The meeting reaffirmed a collective commitment to deepening collaboration to advance Ghana’s cocoa value-addition agenda and transition the Ghanaian cocoa sector from exporting raw beans to exporting more Ghanaian-branded processed products

Citation of honour

Meanwhile, the Board and Management presented a  citation of honour to the Vice President in recognition of her advocacy for value addition and promotion of Ghanaian-processed cocoa products.

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