Quophi Akotuah celebrates 10 years of timeless design with a brand refresh

In March 2025, Quophi Akotuah Ghana, one of Ghana’s most distinguished fashion houses, celebrated a significant milestone; 10 years of redefining modern African luxury.

Over the past decade, the brand has evolved from humble beginnings into a name synonymous with timeless elegance, impeccable craftsmanship and authentic storytelling through fashion.

To mark this decade of growth and grace, Quophi Akotuah Ghana has embarked on a brand refresh, unveiling a new logo and a renewed creative direction that reflects its evolution, values and vision for the next chapter.

The Quophi Akotuah Ghana 10-Year Anniversary logo draws inspiration from the transformative journey of a caterpillar into a butterfly. Just as the caterpillar evolves through persistence and growth into a symbol of beauty and freedom, so too has the brand flourished over the past ten years – emerging stronger, bolder and more refined.

The butterfly represents not only transformation but also grace, resilience and the freedom of self-expression – values that have shaped the Quophi Akotuah identity. The design embodies this metamorphosis, celebrating a journey of evolution in style, craftsmanship and vision. It stands as a visual testament to the brand’s growth, creative milestones and the vibrant future ahead.

To unveil this exciting new identity, the brand has produced a stunning 10th-Anniversary Campaign featuring celebrated Ghanaian actress Joselyn Dumas, an embodiment of the Quophi Akotuah woman.

Speaking on the milestone, Creative Director and Founder, Michael Addo, shared: “This anniversary is not just a celebration of how far we’ve come; it’s a moment of reflection and redirection. The past ten years have been about building a foundation; the next ten are about expansion, innovation and legacy. We’re stepping into a new era, one that honours our roots while embracing the boundless possibilities of the future.”

The brand’s 10-year celebration, themed ‘Legacy, Impact & Excellence’, will unfold through a series of special events, including:

• A charity yard sale – Supporting physically challenged people & less privileged in the community in December 2025 followed by a donation and thanksgiving Service in January 2026
• A mega anniversary fashion show (March-April 2026) themed ‘A journey back home – Celebrating where it all began’.

As part of its long-term vision, Quophi Akotuah Ghana is also expanding its ready-to-wear line, exploring sustainable luxury practices and building stronger partnerships within the African and global fashion ecosystem. “Our story is one of grace and grit,” Addo reflects. “From borrowed machines to building a brand that now dresses women and men who inspire nations, this is proof that purpose and persistence always bloom.”

With a new logo, a renewed mission and a decade of excellence to build on, Quophi Akotuah Ghana is stepping boldly into its next chapter; one that celebrates African luxury, craftsmanship and a legacy that endures.

The post Quophi Akotuah celebrates 10 years of timeless design with a brand refresh appeared first on The Business & Financial Times.

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