As we navigate the ever-changing landscape of technology, it is essential to discern the right level of technology to deploy in every given moment.
The impending change in technology can be overwhelming but it is crucial to understand that not everyone needs to work with the latest technology at its inception.
The target of sales can become blurry with marketing but it is essential to distinguish between the two.
Sales vs. marketing
Sales and marketing are two distinct concepts.
Sales refer to the actual transaction, where cash is exchanged for a product or service.
Marketing, on the other hand, is creating awareness of a product or service, which may not necessarily lead to an immediate sale.
Technology adoption in Ghana
In Ghana, Mobile Money (MoMo) remains the most popular penetrative technology for payment platforms. Despite the deployment of QR codes in many retail stores, MoMo is still the preferred method of payment for the masses. This highlights the importance of understanding the local context and leveraging the most popular technology to achieve sales.
Instant engagement
When it comes to social media platforms, WhatsApp is the most reliable for instant engagement, followed by Facebook. If the goal is to achieve an instant sale, focusing on WhatsApp would be more effective than other platforms like X.
Discerning the right technology
The ability to discern the right level of technology to deploy is crucial for successful sales.
It is essential to understand that marketing awareness is not the same as a sale.
QR codes can be a useful marketing tool but they may not yield an instant sale.
In contrast, MoMo is a direct strategic tool for instant sales.
Conclusion
In conclusion, understanding technology adoption is key to successful sales.
By leveraging the most popular technology in a given context, businesses can achieve instant sales and drive growth. It is essential to distinguish between sales and marketing and to focus on the right technology to achieve the desired outcome.
By doing so, businesses can navigate the ever-changing landscape of technology with confidence and precision.
The post Technology Adoption: A key to successful sales appeared first on The Business & Financial Times.
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