YFM, BBC bring ‘The World in 2 Minutes’ to young audiences

Global Media Alliance’s YFM and BBC World Service have announced a strategic partnership to deliver BBC World Service’s news programme ‘The World in 2 Minutes’ to listeners on YFM.

The programme will air across YFM’s stations in Accra (107.9FM), Kumasi (102.5FM) and Takoradi (97.9FM) – collectively known as the Y Triangle – starting March 31, 2025.

‘The World In 2 Minutes’ will broadcast hourly from 6AM to 6PM each day, providing listeners with succinct updates on major global developments. This collaboration aims to enhance news accessibility for YFM’s audience while maintaining the station’s dynamic and youth-oriented programming.

Dr. Timothy Karikari, Director of Broadcasting at Global Media Alliance Group, said: “As a leading youth and urban platform, YFM does more music and less talk; so ‘The World In 2 Minutes’ will keep our listeners informed but in a format that they will enjoy. Our urban listeners are always on the move but still want to stay informed about what’s happening globally.

“This programme fits perfectly into their lifestyle, delivering relevant international updates without interrupting their day. We are pleased to work with BBC News to bring this content to our audience across the golden YFM Triangle”.

Mary Lusiba, Head of Business Development Africa, at the BBC World Service, said: “We are pleased to bring ‘The World in 2 Minutes’ to YFM listeners across Ghana. This short news programme delivers the latest headlines in a concise, engaging and accessible way.

“Expanding access to trusted, high-quality journalism remains a priority for the BBC, and partnerships like this allow us to complement YFM’s exciting music content with our globally respected reporting, providing listeners with an additional source of credible and engaging news”.

The programme will be accessible across all YFM stations in Ghana’s Accra, Kumasi and Takoradi and will be available on YFM’s digital platforms, including the station’s website (www.yfmghana.com) and social media channels.

YFM is Ghana’s leading urban, youth and lifestyle radio network. As the first of its kind in Ghana, YFM dominates the young adult demographic and is the market leader for youth programming, music and entertainment. The network operates across Ghana with stations in Accra (107.9FM), Kumasi (102.5FM) and Takoradi (97.9FM), forming the YFM Golden Triangle with a strong digital presence across major social media platforms and website.

BBC World Service delivers news and current affairs around the world in 42 language services, including English, across a mix of video, audio and online output. Mainly through the BBC World Service, the BBC reaches a weekly audience of 450m and is ranked first by global audiences for trust, reliability and independence among international news providers.

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